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Best newsletter platform for your list size
Tell us how many subscribers you have, what you need and what you want to spend. We list every tracked platform that fits, ranked by what it would cost you.
Last verified against official pricing pages · USD, excluding tax
Prices change often. Every price here was checked against the platform's official pricing page on the date shown, but plans, promos and taxes vary. Always confirm on the official site before you buy or switch. Not financial advice.
Your requirements
Platforms that fit, cheapest first
19 of 22 tracked platforms fit 5,000 subscribers with automations.
Cheapest Buttondown plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $24.17/mo.
- From 5,001 subscribers: $79/mo on Paid (usage-based).
Pricing & history · Switching cost · Verified 2026-10-20 · Visit Buttondown
Cheapest EmailOctopus plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $28/mo.
- Includes 50,000 emails/month at this tier.
- From 5,001 subscribers: $38/mo on Pro.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit EmailOctopus (paid link)
Cheapest Brevo plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $28.75/mo.
- Limited automations on this plan.
- Includes 20,000 emails/month at this tier (contact limit 500,000).
- Priced by emails sent, not subscribers: this assumes 4 sends per subscriber per month.
- From 5,001 subscribers: $39/mo on Starter.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit Brevo
Cheapest Sender plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers.
- Includes 60,000 emails/month at this tier.
- From 5,001 subscribers: $55/mo on Standard.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit Sender
Cheapest Moosend plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $38/mo.
- Billed on peak stored contacts; going over the contact or send limit adds overage charges.
- From 5,001 subscribers: $64/mo on Pro.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit Moosend
Cheapest MailerLite plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $44.10/mo.
- From 5,001 subscribers: $69/mo on Comfort.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit MailerLite
Cheapest Shopify Email plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $39/mo.
- Includes 20,000 emails/month at this tier.
- Priced by emails sent, not subscribers: this assumes 4 sends per subscriber per month.
- From 5,001 subscribers: $53/mo on Basic plan + email usage.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit Shopify Email
Cheapest Flodesk plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $48/mo.
- Limited automations on this plan.
- From 5,001 subscribers: $72/mo on Lite.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit Flodesk
Cheapest SendPulse plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $41.60/mo.
- From 5,001 subscribers: $59/mo on Standard.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit SendPulse
Cheapest GetResponse plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $44.28/mo.
- Limited automations on this plan.
- Billed on peak stored contacts; going over the contact or send limit adds overage charges.
- From 5,001 subscribers: $79/mo on Starter.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit GetResponse
Cheapest Mailjet plan that covers 5,000 subscribers and includes automations. Tier up to 12,500 subscribers. Billed annually: $53.10/mo.
- Includes 50,000 emails/month at this tier.
- Priced by emails sent, not subscribers: this assumes 4 sends per subscriber per month.
- From 12,501 subscribers: $112/mo on Premium.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit Mailjet
Cheapest AWeber plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $50/mo.
- Limited automations on this plan.
- Includes 50,000 emails/month at this tier.
- From 5,001 subscribers: $85/mo on Lite.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit AWeber (paid link)
Cheapest Mailchimp plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers.
- Limited automations on this plan.
- Includes 50,000 emails/month at this tier.
- Billed on peak stored contacts; going over the contact or send limit adds overage charges.
- From 5,001 subscribers: $110/mo on Essentials.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit Mailchimp
Cheapest Constant Contact plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $68/mo.
- Limited automations on this plan.
- Includes 50,000 emails/month at this tier.
- From 5,001 subscribers: $120/mo on Lite.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit Constant Contact
Cheapest Omnisend plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers.
- Includes 60,000 emails/month at this tier.
- From 5,001 subscribers: $88/mo on Standard.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit Omnisend
Cheapest Kit plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $74.17/mo.
- From 5,001 subscribers: $119/mo on Creator.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit Kit
Cheapest ActiveCampaign plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $79/mo.
- Includes 50,000 emails/month at this tier.
- Billed on peak stored contacts; going over the contact or send limit adds overage charges.
- From 5,001 subscribers: $139/mo on Starter.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit ActiveCampaign
Cheapest Klaviyo plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers.
- Includes 50,000 emails/month at this tier.
- From 5,001 subscribers: $110/mo on Email.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit Klaviyo
Cheapest beehiiv plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $95/mo.
- From 5,001 subscribers: $139/mo on Lite.
Pricing & history · Switching cost · Verified 2026-10-20 · Visit beehiiv (paid link)
Don't fit (3)
- Ghost: Starter: no automations; Publisher: no automations; Business: no automations
- Substack: Free + 10% of paid revenue: no automations
- HubSpot: Free: no automations; Starter: Above the largest published tier (price not published)
Free Get an email if any of these platforms changes a price, limit or fee, so you know when this ranking may change. Get the alert · what you get
How the ranking works
- Ranked by cost only. For each platform we take the cheapest plan that covers your list and includes every feature you ticked, then sort by total monthly cost. Affiliate relationships never change the order (disclosure).
- We only filter on what our verified data records for every plan: automations, paid subscriptions, website on your own domain, branding removal and the platform's cut of paid revenue. If a feature isn't verified for a plan, that plan is left out rather than guessed.
- "Limited" means the plan includes the feature with a cap (for example a few automation sequences on a free plan).
- With paid subscriptions: Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees.
- Euro-priced platforms (CleverReach, rapidmail) aren't ranked here because we don't rank on converted figures; see their pages for euro prices as published.
- Price isn't everything: deliverability, design tools, growth features and support differ. Use the plan links to check the details.
More free tools
- Migration cost calculator: Pick your current platform and the one you're considering.
- Price change tracker: A per-platform timeline of every recorded price, limit and fee change, with before/after values, sources and the date each platform was last verified..
- Cost calculator: all platforms side by side at your list size, 2× and 5×.
Get alerted if these rankings change
An email when a tracked platform changes a price, limit or fee, plus one monthly cost report. Free. What you get →
Recently flagged: Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026) · beehiiv renames plans and raises prices (Scale → Lite, Max → Pro) (1 Oct 2026)