Home › Tools › Best platform for your list
Also in: Español · Deutsch · Português
Ad disclosure: we earn a commission if you sign up through links marked paid link, at no extra cost to you. Rankings are by cost only. Details
Best newsletter platform for your list size
Tell us how many subscribers you have, what you need and what you want to spend. We list every tracked platform that fits, ranked by what it would cost you.
Last verified against official pricing pages · USD, excluding tax
Prices change often. Each price was checked on the platform's official pricing page on the date shown; plans, promos and taxes vary. Confirm on the official site before you buy. Not financial advice.
Your requirements
Platforms that fit, cheapest first
20 of 23 tracked platforms fit 5,000 subscribers with automations.
Cheapest 3 for your list (by total monthly cost, same order as the full list)
We earn a commission from some links, at no extra cost to you.
- Systeme.io Startup$17/moSee Systeme.io plans paid link
- Buttondown Paid (usage-based)$29/moSee Buttondown plans paid link
- EmailOctopus Pro$31.50/moSee EmailOctopus plans paid link
We earn a commission from some links, at no extra cost to you.
Cheapest Systeme.io plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $14.17/mo.
- Limited automations on this plan.
- Billed on peak stored contacts; going over the contact or send limit adds overage charges.
- From 5,001 subscribers: $47/mo on Webinar.
Pricing & history · Switching cost · Verified 2026-11-10
Cheapest Buttondown plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $24.17/mo.
- From 5,001 subscribers: $79/mo on Paid (usage-based).
Pricing & history · Switching cost · Verified 2026-11-10
Cheapest EmailOctopus plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $28/mo.
- Includes 50,000 emails/month at this tier.
- From 5,001 subscribers: $38/mo on Pro.
Pricing & history · Switching cost · Verified 2026-11-10
Cheapest Brevo plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $28.75/mo.
- Limited automations on this plan.
- Includes 20,000 emails/month at this tier (contact limit 500,000).
- Priced by emails sent: 20,000 emails/month (4 per subscriber).
- From 5,001 subscribers: $39/mo on Starter.
Pricing & history · Switching cost · Verified 2026-11-10
Cheapest Sender plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers.
- Includes 60,000 emails/month at this tier.
- From 5,001 subscribers: $55/mo on Standard.
Pricing & history · Switching cost · Verified 2026-11-10
Cheapest Flodesk plan that covers 5,000 subscribers and includes automations. Tier up to 10,000,000 subscribers. Billed annually: $38/mo.
- Above 10,000,000 subscribers no self-serve plan fits in our data.
Pricing & history · Switching cost · Verified 2026-11-10
Cheapest Moosend plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $38/mo.
- Billed on peak stored contacts; going over the contact or send limit adds overage charges.
- From 5,001 subscribers: $64/mo on Pro.
Pricing & history · Switching cost · Verified 2026-11-10
Cheapest MailerLite plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $44.10/mo.
- Includes 50,000 emails/month at this tier.
- From 5,001 subscribers: $69/mo on Comfort.
Pricing & history · Switching cost · Verified 2026-11-10
Cheapest Shopify Email plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $39/mo.
- Includes 20,000 emails/month at this tier.
- Priced by emails sent: 20,000 emails/month (4 per subscriber).
- From 5,001 subscribers: $53/mo on Basic plan + email usage.
Pricing & history · Switching cost · Verified 2026-11-03
Cheapest SendPulse plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $41.60/mo.
- From 5,001 subscribers: $59/mo on Standard.
Pricing & history · Switching cost · Verified 2026-11-03
Cheapest GetResponse plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $44.28/mo.
- Limited automations on this plan.
- Billed on peak stored contacts; going over the contact or send limit adds overage charges.
- From 5,001 subscribers: $79/mo on Starter.
Pricing & history · Switching cost · Verified 2026-11-10
Cheapest Mailjet plan that covers 5,000 subscribers and includes automations. Tier up to 12,500 subscribers. Billed annually: $53.10/mo.
- Includes 50,000 emails/month at this tier.
- Priced by emails sent: 20,000 emails/month (4 per subscriber).
- From 12,501 subscribers: $112/mo on Premium.
Pricing & history · Switching cost · Verified 2026-11-10
Cheapest AWeber plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $50/mo.
- Limited automations on this plan.
- Includes 50,000 emails/month at this tier.
- From 5,001 subscribers: $85/mo on Lite.
Pricing & history · Switching cost · Verified 2026-11-10
Cheapest Mailchimp plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers.
- Limited automations on this plan.
- Includes 50,000 emails/month at this tier.
- Billed on peak stored contacts; going over the contact or send limit adds overage charges.
- From 5,001 subscribers: $110/mo on Essentials.
Pricing & history · Switching cost · Verified 2026-11-10
Cheapest Constant Contact plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $68/mo.
- Limited automations on this plan.
- Includes 50,000 emails/month at this tier.
- From 5,001 subscribers: $120/mo on Lite.
Pricing & history · Switching cost · Verified 2026-11-03
Cheapest Omnisend plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers.
- Includes 60,000 emails/month at this tier.
- From 5,001 subscribers: $88/mo on Standard.
Pricing & history · Switching cost · Verified 2026-11-10
Cheapest Kit plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $74.17/mo.
- From 5,001 subscribers: $119/mo on Creator.
Pricing & history · Switching cost · Verified 2026-11-10
Cheapest ActiveCampaign plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $79/mo.
- Includes 50,000 emails/month at this tier.
- Billed on peak stored contacts; going over the contact or send limit adds overage charges.
- From 5,001 subscribers: $139/mo on Starter.
Pricing & history · Switching cost · Verified 2026-11-03
Cheapest Klaviyo plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers.
- Includes 50,000 emails/month at this tier.
- From 5,001 subscribers: $110/mo on Email.
Pricing & history · Switching cost · Verified 2026-11-08
Cheapest beehiiv plan that covers 5,000 subscribers and includes automations. Tier up to 5,000 subscribers. Billed annually: $95/mo.
- From 5,001 subscribers: $139/mo on Lite.
Pricing & history · Switching cost · Verified 2026-11-10
Don't fit (3)
- Ghost: Starter: no automations; Publisher: no automations; Business: no automations
- Substack: Free + 10% of paid revenue: no automations
- HubSpot: Free: no automations; Starter: Above the largest published tier (price not published)
Free Get an email if any of these platforms changes a price, limit or fee, so you know when this ranking may change. Get the alert · what you get
How the ranking works
- Ranked by cost only. For each platform we take the cheapest plan that covers your list and includes every feature you ticked, then sort by total monthly cost. Affiliate relationships never change the order (disclosure).
- We only filter on what our verified data records for every plan: automations, paid subscriptions, website on your own domain, branding removal and the platform's cut of paid revenue. If a feature isn't verified for a plan, that plan is left out rather than guessed.
- "Limited" means the plan includes the feature with a cap (for example a few automation sequences on a free plan).
- Sending volume = subscribers × emails per subscriber a month (weekly = 4, daily = 30). Where a plan publishes a monthly email allowance, we use the smallest tier or plan that covers your volume, or the platform's published per-email overage price when that costs less. Plans without a published allowance get no cap. How we model send limits
- With paid subscriptions: Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees.
- Euro-priced platforms (CleverReach, rapidmail) aren't ranked here because we don't rank on converted figures; see their pages for euro prices as published.
- Price isn't everything: deliverability, design tools, growth features and support differ. Use the plan links to check the details.
More free tools
- Migration cost calculator: Pick your current platform and the one you're considering.
- Paid newsletter revenue calculator: See what you keep after platform cuts and Stripe fees on every tracked paid-newsletter platform — Substack vs beehiiv vs Ghost and more — at your list size, paid count or conversion scenario, and price..
- Price change tracker: A per-platform timeline of every recorded price, limit and fee change, with before/after values, sources and the date each platform was last verified..
- Cost calculator: all platforms side by side at your list size, 2× and 5×.
Get alerted if these rankings change
An email when a tracked platform changes a price, limit or fee, plus one monthly cost report. Free. What you get →
Recently flagged: Flodesk drops subscriber tiers: Email $46/month and Everything $99/month, unlimited subscribers (10 Nov 2026) · Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026)