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EmailOctopus alternatives: cheaper options at 1k–25k subscribers (2026)

Last verified 3 Nov 2026 against official pricing pages · USD, monthly billing, excluding tax

Prices change often. Each price was checked on the platform's official pricing page on the date shown; plans, promos and taxes vary. Confirm on the official site before you buy. Not financial advice.

EmailOctopus Free covers up to 2,500 subscribers and 10,000 emails a month with branding kept. Pro is priced by subscriber tier (for example $31.50/mo at 5,000 subscribers) with a monthly email allowance of at least 10× your tier and removes branding.

Short answer

With automations, 5,000 subscribers: EmailOctopus Pro costs $31.50/mo. Cheapest alternative: Systeme.io Startup (limited) at $17/mo (saves $14.50/mo, $174/yr).
Basic newsletter, 5,000 subscribers: EmailOctopus Pro costs $31.50/mo. Cheapest alternative: Kit Free at $0/mo (saves $31.50/mo, $378/yr).
Paid newsletter (5% pay $8/mo, fees included), 5,000 subscribers: EmailOctopus has no option in our verified data. Cheapest alternative: Kit Free at $145/mo.

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Recently flagged: Flodesk drops subscriber tiers: Email $46/month and Everything $99/month, unlimited subscribers (10 Nov 2026) · Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026)

All alternatives at 5,000 subscribers (with automations)

EmailOctopus Pro: $31.50/mo. Cheapest fitting plan on each platform, monthly billing. Diff = monthly cost compared with EmailOctopus (− = cheaper).

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#	Alternative and plan	Total /mo	Diff
1	Systeme.io Startup, limited See plans paid link	$17	−$14.50
2	Buttondown Paid (usage-based) See plans paid link	$29	−$2.50
3	Brevo Starter, limited See plans · vs EmailOctopus	$32	+$0.50
4	Sender Standard See plans · vs EmailOctopus	$39	+$7.50
5	Flodesk Email See plans	$46	+$14.50
6	Moosend Pro See plans	$48	+$16.50
7	MailerLite Comfort See plans · vs EmailOctopus	$49	+$17.50
8	Shopify Email Basic plan + email usage See plans	$49	+$17.50
9	SendPulse Standard See plans paid link	$52	+$20.50
10	GetResponse Starter, limited See plans	$54	+$22.50
11	Mailjet Premium See plans	$59	+$27.50
12	AWeber Lite, limited See plans paid link	$60	+$28.50
13	Mailchimp Essentials, limited See plans · vs EmailOctopus	$75	+$43.50
14	Constant Contact Lite, limited See plans	$80	+$48.50
15	Omnisend Standard See plans	$81	+$49.50
16	Kit Creator See plans · vs EmailOctopus	$89	+$57.50
17	ActiveCampaign Starter See plans	$99	+$67.50
18	Klaviyo Email See plans	$100	+$68.50
19	beehiiv Lite See plans paid link · vs EmailOctopus	$109	+$77.50

Not available or not verified for this scenario: Ghost, Substack, HubSpot.

Cheapest alternative at each list size

With automations

EmailOctopus plan used: Free, Pro.

Subscribers	EmailOctopus	Cheapest alternative	Saving /mo
1,000	$0	none cheaper	—
2,500	$0	none cheaper	—
5,000	$31.50	Systeme.io $17 Startup, limited	$14.50
10,000	$44.50	none cheaper	—
25,000	$94.50	Flodesk $46 Email	$48.50

Basic newsletter

EmailOctopus plan used: Free, Pro.

Subscribers	EmailOctopus	Cheapest alternative	Saving /mo
1,000	$0	none cheaper	—
2,500	$0	none cheaper	—
5,000	$31.50	Kit $0 Free	$31.50
10,000	$44.50	Kit $0 Free	$44.50
25,000	$94.50	Substack $0 Free + 10% of paid revenue	$94.50

Paid newsletter (5% pay $8/mo, fees included)

EmailOctopus has no option for this in our verified data (n/a).

Subscribers	EmailOctopus	Cheapest alternative	Saving /mo
1,000	n/a	Kit $29 Free	n/a
2,500	n/a	Kit $72.50 Free	n/a
5,000	n/a	Kit $145 Free	n/a
10,000	n/a	Kit $290 Free	n/a
25,000	n/a	Flodesk $834 Everything	n/a

Cheapest plan on each platform that covers the list size and needs. Paid totals = plan + platform cut + Stripe card fees (2.9% + $0.30 per payment, estimate) + Stripe's 0.7% Billing fee on recurring payments where confirmed (beehiiv, MailerLite, Ghost, Buttondown, Substack, AWeber and Flodesk); not added for GetResponse (not confirmed); Kit's 3.5% + $0.30 is all-in. How we model fees. "limited" = feature capped on that plan.

Switching? EmailOctopus → Systeme.io cost · EmailOctopus → Buttondown cost · Rank all platforms for your needs · EmailOctopus Free plan (2026): 2,500 subscribers and 10,000 emails a month · Is EmailOctopus worth it in 2026? Cost vs Mailchimp, Brevo and MailerLite, Free 2,500 / 10,000 and the 10× send rule · EmailOctopus plans (2026): Free vs Pro, the Pro price at all 44 subscriber tiers, yearly savings and 5 currencies

What you'd give up

Cost isn't everything. What EmailOctopus does well, from its official pages: Budget newsletters that want a free plan up to 2,500 subscribers and cheap paid tiers, and don't need paid subscriptions built in.

Free plan: up to 2,500 subscribers, 10,000 emails a month and up to 3 automation sequences; EmailOctopus branding stays. source
Pro is priced by subscriber tier, includes a monthly email allowance (at least 10x your tier) and removes branding. source

FAQ

What is the cheapest EmailOctopus alternative?

With automations at 5,000 subscribers: Systeme.io Startup (limited) at $17/mo vs EmailOctopus $31.50/mo. Basic newsletter at 5,000 subscribers: Kit Free at $0/mo vs EmailOctopus $31.50/mo. Paid newsletter (5% pay $8/mo, fees included) at 5,000 subscribers: Kit Free at $145/mo. Monthly billing, prices verified 2026-11-03.

Is EmailOctopus more expensive than the alternatives?

For a newsletter with automations, at least one tracked platform is cheaper than EmailOctopus at 2 of the 5 list sizes we checked (1,000, 2,500, 5,000, 10,000, 25,000). Cheaper is not always better: check the features you need on each platform page.

How much would I save by switching from EmailOctopus?

Use the migration cost calculator with your own list size. At 5,000 subscribers (with automations), the cheapest alternative saves $14.50 a month.

Sources

More: Systeme.io alternatives · Brevo alternatives · Sender alternatives · Flodesk alternatives · Moosend alternatives · MailerLite alternatives · all alternatives pages · EmailOctopus pricing · best platform by use case · cheapest by list size