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EmailOctopus plans (2026): Free vs Pro, the Pro price at all 44 subscriber tiers, yearly savings and 5 currencies
Last verified against official pricing pages · published 8 Nov 2026
Prices change often. Each price was checked on the platform's official pricing page on the date shown; plans, promos and taxes vary. Confirm on the official site before you buy. Not financial advice.
EmailOctopus has two plans: Free (Starter on its page: 2,500 subscribers, 10,000 emails a month, no card) and Pro, which starts at $10/mo and is priced in 44 subscriber tiers up to 500,000. Yearly billing saves about 10%, Pro tiers above 1,000 include 10× the tier size in emails a month, and nonprofits can get 20% off.
Free vs Pro at a glance
| What you get | Free (Starter) | Pro |
|---|---|---|
| Subscribers | up to 2,500 | 500 to 500,000 (tiered price) |
| Emails a month | 10,000 | 10,000 at 500–1,000, then 10× tier size |
| EmailOctopus branding | On every email | Removed |
| Reports | 30 days | Forever |
| Landing pages and forms | 1 landing page, 1 form | Unlimited |
| Users | 1 | Unlimited |
| Automations | Up to 3 | More (help center: upgrade to Pro for more than 3) |
| Support | Email support; chat for the first 30 days | Priority chat and email |
| Price | $0, no time limit, no card | From $10/mo or $108/yr |
From the plan cards and FAQ on EmailOctopus's pricing page and its automation help article, checked 2026-11-08. "Full control over your email design" is also listed on Pro.
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EmailOctopus Pro price at every subscriber tier
| Subscribers | Monthly | Yearly | Yearly saves | Emails / month |
|---|---|---|---|---|
| 1–500 | $10 | $108 ($9/mo) | $12 | 10,000 |
| 501–1,000 | $13.50 | $144 ($12/mo) | $18 | 10,000 |
| 1,001–2,500 | $20 | $216 ($18/mo) | $24 | 25,000 |
| 2,501–5,000 | $31.50 | $336 ($28/mo) | $42 | 50,000 |
| 5,001–7,500 | $38 | $408 ($34/mo) | $48 | 75,000 |
| 7,501–10,000 | $44.50 | $480 ($40/mo) | $54 | 100,000 |
| 10,001–15,000 | $60 | $648 ($54/mo) | $72 | 150,000 |
| 15,001–20,000 | $78 | $840 ($70/mo) | $96 | 200,000 |
| 20,001–25,000 | $94.50 | $1,020 ($85/mo) | $114 | 250,000 |
| 25,001–30,000 | $112 | $1,200 ($100/mo) | $144 | 300,000 |
| 30,001–35,000 | $128 | $1,380 ($115/mo) | $156 | 350,000 |
| 35,001–40,000 | $145 | $1,560 ($130/mo) | $180 | 400,000 |
| 40,001–45,000 | $162 | $1,740 ($145/mo) | $204 | 450,000 |
| 45,001–50,000 | $178 | $1,920 ($160/mo) | $216 | 500,000 |
| 50,001–55,000 | $195 | $2,100 ($175/mo) | $240 | 550,000 |
| 55,001–60,000 | $212 | $2,280 ($190/mo) | $264 | 600,000 |
| 60,001–65,000 | $228 | $2,460 ($205/mo) | $276 | 650,000 |
| 65,001–70,000 | $245 | $2,640 ($220/mo) | $300 | 700,000 |
| 70,001–75,000 | $262 | $2,820 ($235/mo) | $324 | 750,000 |
| 75,001–80,000 | $278 | $3,000 ($250/mo) | $336 | 800,000 |
| 80,001–85,000 | $295 | $3,180 ($265/mo) | $360 | 850,000 |
| 85,001–90,000 | $312 | $3,360 ($280/mo) | $384 | 900,000 |
| 90,001–95,000 | $328 | $3,540 ($295/mo) | $396 | 950,000 |
| 95,001–100,000 | $345 | $3,720 ($310/mo) | $420 | 1,000,000 |
| 100,001–120,000 | $400 | $4,320 ($360/mo) | $480 | 1,200,000 |
| 120,001–140,000 | $456 | $4,920 ($410/mo) | $552 | 1,400,000 |
| 140,001–160,000 | $512 | $5,520 ($460/mo) | $624 | 1,600,000 |
| 160,001–180,000 | $567 | $6,120 ($510/mo) | $684 | 1,800,000 |
| 180,001–200,000 | $623 | $6,720 ($560/mo) | $756 | 2,000,000 |
| 200,001–220,000 | $689 | $7,440 ($620/mo) | $828 | 2,200,000 |
| 220,001–240,000 | $745 | $8,040 ($670/mo) | $900 | 2,400,000 |
| 240,001–260,000 | $800 | $8,640 ($720/mo) | $960 | 2,600,000 |
| 260,001–280,000 | $856 | $9,240 ($770/mo) | $1,032 | 2,800,000 |
| 280,001–300,000 | $912 | $9,840 ($820/mo) | $1,104 | 3,000,000 |
| 300,001–320,000 | $967 | $10,440 ($870/mo) | $1,164 | 3,200,000 |
| 320,001–340,000 | $1,023 | $11,040 ($920/mo) | $1,236 | 3,400,000 |
| 340,001–360,000 | $1,078 | $11,640 ($970/mo) | $1,296 | 3,600,000 |
| 360,001–380,000 | $1,134 | $12,240 ($1,020/mo) | $1,368 | 3,800,000 |
| 380,001–400,000 | $1,189 | $12,840 ($1,070/mo) | $1,428 | 4,000,000 |
| 400,001–420,000 | $1,256 | $13,560 ($1,130/mo) | $1,512 | 4,200,000 |
| 420,001–440,000 | $1,312 | $14,160 ($1,180/mo) | $1,584 | 4,400,000 |
| 440,001–460,000 | $1,367 | $14,760 ($1,230/mo) | $1,644 | 4,600,000 |
| 460,001–480,000 | $1,423 | $15,360 ($1,280/mo) | $1,716 | 4,800,000 |
| 480,001–500,000 | $1,478 | $15,960 ($1,330/mo) | $1,776 | 5,000,000 |
USD, from the price data embedded in EmailOctopus's pricing page (re-checked live 2026-11-08; every tier matches our price data, checked 2026-11-10). "Yearly saves" is our calculation: monthly × 12 minus the yearly price, about 10–11% at every tier. Above 500,000 subscribers EmailOctopus quotes a custom plan.
Pro prices in EUR, GBP, AUD and CAD
| Up to | USD | EUR | GBP | AUD | CAD |
|---|---|---|---|---|---|
| 500 | $10 ($108/yr) | €10 (€108/yr) | £9 (£96/yr) | A$16 (A$168/yr) | C$13.50 (C$144/yr) |
| 1,000 | $13.50 ($144/yr) | €13.50 (€144/yr) | £11.20 (£120/yr) | A$20 (A$216/yr) | C$18 (C$192/yr) |
| 2,500 | $20 ($216/yr) | €18 (€192/yr) | £16 (£168/yr) | A$31.50 (A$336/yr) | C$27 (C$288/yr) |
| 5,000 | $31.50 ($336/yr) | €29 (€312/yr) | £24.50 (£264/yr) | A$47 (A$504/yr) | C$42.50 (C$456/yr) |
| 10,000 | $44.50 ($480/yr) | €40 (€432/yr) | £36 (£384/yr) | A$69 (A$744/yr) | C$60 (C$648/yr) |
| 25,000 | $94.50 ($1,020/yr) | €87 (€936/yr) | £76 (£816/yr) | A$145 (A$1,560/yr) | C$127 (C$1,368/yr) |
| 50,000 | $178 ($1,920/yr) | €165 (€1,776/yr) | £143 (£1,536/yr) | A$272 (A$2,928/yr) | C$240 (C$2,592/yr) |
| 100,000 | $345 ($3,720/yr) | €318 (€3,432/yr) | £276 (£2,976/yr) | A$527 (A$5,688/yr) | C$465 (C$5,016/yr) |
Monthly price with the yearly price in brackets, as published per currency on the pricing page (EmailOctopus sets each currency's price itself; these are not exchange-rate conversions). Tax is not included in any of our figures. The full 44-tier list exists for every currency; we show the most common tiers.
Nonprofit discount
| Subscribers | Monthly list | Monthly −20% | Yearly list | Yearly −20% |
|---|---|---|---|---|
| 500 | $10 | $8 | $108 | $86.40 |
| 1,000 | $13.50 | $10.80 | $144 | $115.20 |
| 5,000 | $31.50 | $25.20 | $336 | $268.80 |
| 10,000 | $44.50 | $35.60 | $480 | $384 |
| 50,000 | $178 | $142.40 | $1,920 | $1,536 |
Our calculation from the USD list prices. The pricing page says "all nonprofits using EmailOctopus get a 20% lifetime discount"; the help center says the 20% is for registered charities and non-profits and that you request it by contacting EmailOctopus. Neither says whether 20% applies on top of yearly billing, so treat the last column as a ceiling and confirm with EmailOctopus. More vendors: nonprofit email marketing discounts.
How EmailOctopus billing works
- What you pay for: the number of subscribers. Each tier also has a monthly email allowance (table above).
- Growing: if your list passes your tier, EmailOctopus moves you up to the plan that fits and emails you about it, so you don't need to change plans by hand.
- Contracts: monthly or annual; upgrade any time, downgrade or cancel auto-renew before the next billing period.
- Payment: major credit and debit cards and PayPal, processed by Stripe.
- No trial of Pro: the free plan is the way to try it, with no time limit.
Which plan should you pick?
- Free if you have up to 2,500 subscribers, send up to 10,000 emails a month and can live with branding, 30-day reports, 1 form and 1 landing page. Details: EmailOctopus Free plan.
- Pro, small tier ($10–$20/mo) if you need to drop the branding, keep reports, add teammates or run more than 3 automations before you outgrow Free.
- Pro, yearly once you're sure you'll stay: about 10% off, e.g. $42 saved a year at 5,000 subscribers.
- To see whether another platform is cheaper for your list and send frequency, read Is EmailOctopus worth it?, compare EmailOctopus alternatives or run the calculator.
Related: EmailOctopus pricing · EmailOctopus Free plan · Is EmailOctopus worth it? · EmailOctopus alternatives · EmailOctopus vs Mailchimp · MailerLite vs EmailOctopus · Sender plans · Moosend plans · MailerLite plans
Sources (checked 2026-11-08): EmailOctopus pricing page — plan cards, price data for all tiers in 5 currencies, nonprofit card, FAQ · Charity and non-profit discounts (help center) · What is automation? (help center).
FAQ
What are the EmailOctopus plans?
Two self-serve plans: Free (called Starter on the page; up to 2,500 subscribers and 10,000 emails a month, no card, no time limit) and Pro, priced by subscriber count in 44 tiers from $10/mo (up to 500) to $1,478/mo (up to 500,000). Above 500,000 subscribers EmailOctopus quotes a custom plan. There is also a separate EmailOctopus Connect product for Amazon SES users with its own pricing, not covered here.
How much is EmailOctopus Pro?
Monthly billing in USD: $10 up to 500 subscribers, $13.50 up to 1,000, $20 up to 2,500, $31.50 up to 5,000, $44.50 up to 10,000 and $178 up to 50,000. Yearly billing is about 10% less: $108/yr at 500 (the page's "Save $12"), $336/yr at 5,000.
How many emails can I send on EmailOctopus?
Free: 10,000 a month. Pro: 10,000 a month on the 500 and 1,000 tiers, then 10× the tier size (25,000 at 2,500, 100,000 at 10,000, 5,000,000 at 500,000). So a weekly newsletter (about 4 sends a month) fits every Pro tier; daily sending to a full list does not.
Why pay for Pro under 2,500 subscribers if Free covers it?
Free already allows 2,500 subscribers and 10,000 emails. The 500–2,500 Pro tiers buy features, not capacity (only the 2,500 tier raises emails to 25,000): no EmailOctopus branding, reports kept forever instead of 30 days, unlimited landing pages and forms instead of 1 each, unlimited users instead of 1, more than 3 automations, and priority support.
Does EmailOctopus have a free trial?
No. The FAQ says there is no free trial and suggests the free plan instead, with no time limit and no credit card.
Does EmailOctopus give a nonprofit discount?
Yes, 20%. The pricing page says all nonprofits get a 20% lifetime discount; the help center says it is for registered charities and non-profits and you request it by contacting EmailOctopus with details of your organisation. Neither page says whether it stacks with yearly billing.
What happens when my list grows past my tier?
EmailOctopus moves you up to the plan that fits your new contact count automatically and emails you when it happens. You can upgrade any time, and downgrade or cancel auto-renew before the next billing period. Payment is by credit/debit card or PayPal through Stripe.
What happens if I hit the EmailOctopus send limit?
To send more emails in a month than your plan allows, you upgrade your account manually; EmailOctopus doesn't publish what happens to a send once you reach the cap. Going over your subscriber limit is different: EmailOctopus moves you up to the tier that fits automatically. From EmailOctopus help article 278, read 2026-11-12. Our email sending limits guide compares this rule across 19 platforms.
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