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Is EmailOctopus worth it in 2026? Cost vs Mailchimp, Brevo and MailerLite, Free 2,500 / 10,000 and the 10× send rule
Last verified against official pricing pages · published 7 Nov 2026
Prices change often. Each price was checked on the platform's official pricing page on the date shown; plans, promos and taxes vary. Confirm on the official site before you buy. Not financial advice.
Short answer: On published cost, EmailOctopus is one of the cheaper picks for a weekly newsletter. Its Free plan keeps sending up to 2,500 subscribers and 10,000 emails a month, so at 500, 1,000 and 2,500 weekly our calculator quotes $0. At 5,000 contacts, weekly, Pro is $31.50/mo vs Mailchimp $75, Brevo $32 and MailerLite $49. The catch is the send allowance: Pro gives you 10 emails per subscriber a month, so sending more often moves you to a bigger tier, and Brevo is cheaper at 25,000.
Prices from EmailOctopus, Mailchimp, Brevo and MailerLite, monthly billing, cheapest plan that covers the list at 4 emails a month. All 44 EmailOctopus Pro tiers were re-checked against the price table on its pricing page on 2026-11-07 and matched our data.
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What EmailOctopus costs
- Free (Starter, no time limit): 2,500 subscribers, 10,000 emails a month, EmailOctopus branding, reports kept 30 days, 1 landing page and 1 form, 1 user, up to 3 automations (pricing, help). No credit card.
- Pro: from $10/mo at 500 subscribers; $13.50 at 1,000; $31.50 at 5,000; $44.50 at 10,000. Emails a month are 10× your tier (the 500 and 1,000 tiers both get 10,000). No branding, reports kept forever, unlimited landing pages, forms and users.
- Yearly billing: $108/yr at 500, $336/yr at 5,000 (about $42 less than paying monthly).
- Automatic upgrades: if your list outgrows the tier, EmailOctopus moves you to the plan that fits and emails you (pricing FAQ).
- Nonprofits: 20% discount for registered charities and nonprofits, on request (help).
- Above 500,000 subscribers: custom quote.
- Paid newsletters: not part of EmailOctopus plans in our data, so our calculator leaves it out when you need paid subscriptions.
Cost vs Mailchimp, Brevo and MailerLite
| Contacts | EmailOctopus | Mailchimp | Brevo | MailerLite |
|---|---|---|---|---|
| 500 | $0 (Free) | $13 (Essentials) | $9 (Starter) | $12 (Comfort) |
| 1,000 | $0 (Free) | $26.50 (Essentials) | $17 (Starter) | $19 (Comfort) |
| 2,500 | $0 (Free) | $45 (Essentials) | $25 (Starter) | $33 (Comfort) |
| 5,000 | $31.50 (Pro · tier 5,000) | $75 (Essentials) | $32 (Starter) | $49 (Comfort) |
| 10,000 | $44.50 (Pro · tier 10,000) | $110 (Essentials) | $46 (Starter) | $89 (Comfort) |
| 25,000 | $94.50 (Pro · tier 25,000) | $270 (Essentials) | $82 (Starter) | $179 (Comfort) |
Per month, monthly billing, sending weekly (4 emails a month), cheapest plan that covers the list. EmailOctopus, Mailchimp and MailerLite price by contacts; Brevo by email volume.
How often you send, at 5,000 contacts
| 5,000 contacts, sending | Emails / month | EmailOctopus | Mailchimp | Brevo | MailerLite |
|---|---|---|---|---|---|
| Weekly | 20,000 | $31.50 (Pro · tier 5,000) | $75 (Essentials) | $32 (Starter) | $49 (Comfort) |
| 3× a week | 60,000 | $38 (Pro · tier 7,500) | $100 (Standard) | $65 (Starter) | $69 (Comfort) |
| Weekdays | 110,000 | $60 (Pro · tier 15,000) | $135 (Standard) | $179 (Standard) | $69 (Power) |
| Daily | 150,000 | $60 (Pro · tier 15,000) | $180 (Essentials) | $179 (Standard) | $69 (Power) |
Cheapest plan whose published send allowance covers the volume. At 5,000, Pro covers weekly sends (50,000 emails); 3 sends a week needs the 7,500 tier ($38), and weekday or daily sends need the 15,000 tier ($60). Even then it stays well below Mailchimp and Brevo at these volumes.
When EmailOctopus is the cheaper choice
- Up to 2,500 subscribers sending weekly: Free covers it at $0. At 1,000 subscribers Free still covers 10 sends a month; the 11th pushes you to Pro 2,500 ($20), because the 1,000 tier only includes 10,000 emails.
- Vs Mailchimp at every size we checked: at 5,000 $43.50 a month less.
- Vs MailerLite at 500, 1,000, 2,500, 5,000, 10,000, 25,000: at 5,000 $17.50 a month less.
- Vs Brevo at 500, 1,000, 2,500, 5,000, 10,000: at 5,000 weekly $0.50 a month less; for frequent sending at 5,000 the gap widens (table above).
When it isn't
- Bigger lists vs Brevo: Brevo is cheaper at 25,000 on weekly sends, e.g. $82 vs $94.50 at 25,000. See Is Brevo worth it?
- Removing branding on a small list: Free keeps EmailOctopus branding, so a 1,000-subscriber list that needs it removed pays Pro $13.50/mo.
- More than 3 automations: Free allows up to 3; more needs Pro (help).
- Paid newsletters: use a platform that publishes paid-subscription fees. See what you keep from a paid newsletter.
Try your list size in the calculator → · EmailOctopus alternatives · every EmailOctopus tier
Start on EmailOctopus Free paid link
Pros and cons (from EmailOctopus's own pages)
- Pros: large free plan that can send (2,500 / 10,000); Pro from $10/mo; cheaper than Mailchimp at every size we checked; public price for every tier up to 500,000; yearly billing lowers the price; 20% nonprofit discount.
- Cons: Free keeps branding, 30-day reports, 1 form, 1 landing page and 1 user; Pro's 10× send allowance forces a bigger tier if you email everyone often; Brevo is cheaper at 25,000 on weekly sends; no free trial of Pro; no paid newsletters.
Related: EmailOctopus plans · EmailOctopus Free plan · EmailOctopus alternatives · EmailOctopus pricing · EmailOctopus vs Mailchimp · EmailOctopus vs Brevo · MailerLite vs EmailOctopus · EmailOctopus vs Kit · EmailOctopus vs beehiiv · Sender vs EmailOctopus · Is Sender worth it? · Is MailerLite worth it? · Is Brevo worth it? · free newsletter platforms
Sources
- EmailOctopus pricing (plan cards, FAQ, and the embedded USD price table for all 44 tiers, checked 2026-11-07)
- EmailOctopus help: automations, EmailOctopus help: charity and nonprofit discounts
- Mailchimp pricing, Brevo pricing, MailerLite pricing (checked 2026-11-10)
FAQ
Is EmailOctopus worth it?
On cost alone, mostly yes for weekly senders. Free covers weekly sends through 2,500 subscribers ($0), and Pro undercuts Mailchimp Essentials at every size we checked (500, 1,000, 2,500, 5,000, 10,000, 25,000) and MailerLite at 500, 1,000, 2,500, 5,000, 10,000, 25,000. At 5,000 weekly, Pro is $31.50/mo vs Mailchimp $75, Brevo $32 and MailerLite $49. Brevo is cheaper at 25,000, and sending more than 10 emails per subscriber a month pushes you into a bigger Pro tier.
Is EmailOctopus free?
Yes. The free Starter plan has no time limit and needs no card: 2,500 subscribers and 10,000 emails a month, EmailOctopus branding, reports for 30 days, 1 landing page and 1 form, 1 user, and up to 3 automations (pricing, help). There is no free trial of Pro. Details: EmailOctopus Free plan.
How much does EmailOctopus cost a month?
Pro is $10/mo for 500 subscribers, $13.50 for 1,000, $20 for 2,500, $31.50 for 5,000, $44.50 for 10,000 and $94.50 for 25,000, billed monthly. Paying yearly costs $108 at 500 and $336 at 5,000 ($42 less than 12 monthly payments). Above 500,000 subscribers the price is a custom quote. Every tier: EmailOctopus pricing.
Is EmailOctopus better than Mailchimp?
On cost alone, EmailOctopus is cheaper at every size in our table (500, 1,000, 2,500, 5,000, 10,000, 25,000). At 1,000 it's $0 (Free) vs Mailchimp $26.50; at 5,000 $31.50 vs $75 ($43.50 less); at 25,000 $94.50 vs $270. Full pair: EmailOctopus vs Mailchimp.
Is EmailOctopus better than Brevo?
On cost alone it depends on list size. EmailOctopus is cheaper at 500, 1,000, 2,500, 5,000, 10,000 and Brevo is cheaper at 25,000. Up to 2,500 weekly, EmailOctopus Free is $0 while Brevo Free caps you at 300 emails a day; at 25,000 Brevo Starter is $82 vs EmailOctopus $94.50 ($12.50 more for EmailOctopus). See EmailOctopus vs Brevo.
Is EmailOctopus better than MailerLite?
On cost alone, EmailOctopus is cheaper at 500, 1,000, 2,500, 5,000, 10,000, 25,000. At 5,000 it's $31.50 vs MailerLite Comfort $49 ($17.50 less). Free: EmailOctopus 2,500 / 10,000 vs MailerLite 250 / 2,500. See MailerLite vs EmailOctopus.
Is EmailOctopus legit / any good?
We don't rate product quality. On published facts: EmailOctopus is a live email platform with a free plan that can send, a public Pro price for each of its 44 subscriber tiers (we checked every tier against its pricing page on 2026-11-07), monthly or yearly billing you can cancel before renewal, and card or PayPal payments through Stripe (pricing FAQ).
Related guides: How much does Mailchimp cost? Per month, per year and per contact (2026) · Mailchimp Free plan limits (2026) · Brevo Free plan limits (2026) · EmailOctopus Free plan (2026) · Nonprofit Email Marketing Discounts (2026) · Mailchimp sending limits (2026) · Brevo sending limits (2026) · Newsletter platform refund policies (2026) · all guides
Comparisons: Mailchimp vs MailerLite · Brevo vs MailerLite · Brevo vs Mailchimp · MailerLite vs EmailOctopus · EmailOctopus vs Mailchimp · EmailOctopus vs Brevo · Cheapest for 500, 1,000, 2,500, 5,000, 10,000, 25,000 subscribers
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