Home › Guides › Brevo sending limits (2026)
Brevo sending limits (2026): Free 300 a day, paid plans by monthly email volume, and what happens when you run out
Last verified against official pricing pages · published 8 Nov 2026
All platforms side by side: email sending limits and overage rules for every platform.
Prices change often. Each price was checked on the platform's official pricing page on the date shown; plans, promos and taxes vary. Confirm on the official site before you buy. Not financial advice.
Short answer: Brevo's Free plan lets you send 300 emails a day (no rollover) and store up to 100,000 contacts. Paid plans have no daily limit; you buy a monthly email volume: Starter up to 100,000, Standard up to 500,000, Professional up to 10 million. Unused plan emails expire each month. If you run out, you add emails to your plan or buy prepaid credits, which never expire.
From About Brevo's pricing plans, Free plan limits, Add or remove emails from your plan, Customize your plan with add-ons and Why are emails added to a queue? (checked 2026-11-08); prices and volumes from Brevo's pricing data (checked 2026-11-10). Brevo is not an affiliate of this site.
Monthly email volume and price on each tier
On Starter and Standard the tier you pick sets three things at once: your monthly sends, how many contacts you can store and the price. Monthly billing, USD.
| Emails/ | Contacts stored | Starter | Standard |
|---|---|---|---|
| 5,000 | 500 | $9 | $18 |
| 10,000 | 1,500 | $17 | $35 |
| 15,000 | 2,500 | $25 | $49 |
| 20,000 | 500,000 | $32 | $69 |
| 30,000 | 500,000 | $39 | $79 |
| 40,000 | 500,000 | $46 | $89 |
| 50,000 | 500,000 | $56 | $97 |
| 60,000 | 500,000 | $65 | $104 |
| 80,000 | 500,000 | $74 | $119 |
| 100,000 | 500,000 | $82 | $139 |
| 150,000 | 500,000 | not sold | $179 |
| 250,000 | 500,000 | not sold | $249 |
| 350,000 | 500,000 | not sold | $309 |
| 500,000 | 500,000 | not sold | $429 |
Starter stops at 100,000 emails a month. Professional starts at 150,000 emails for $499/mo and goes up to 10 million, with up to 2,000,000 contacts. Yearly billing is 10% cheaper but credits still renew monthly. Full plan comparison: Brevo plans.
Which Brevo plan your list needs
Brevo charges by emails, so how often you send matters as much as list size. Each cell shows emails per month and the cheapest Brevo plan that covers it.
| Contacts | Weekly | Twice a week | Daily |
|---|---|---|---|
| 300 | 1,200 → $0 (Free) | 2,400 → $0 (Free) | 9,000 → $0 (Free) |
| 1,000 | 4,000 → $17 (Starter) | 8,000 → $17 (Starter) | 30,000 → $39 (Starter) |
| 2,500 | 10,000 → $25 (Starter) | 20,000 → $32 (Starter) | 75,000 → $74 (Starter) |
| 5,000 | 20,000 → $32 (Starter) | 40,000 → $46 (Starter) | 150,000 → $179 (Standard) |
| 10,000 | 40,000 → $46 (Starter) | 80,000 → $74 (Starter) | 300,000 → $309 (Standard) |
| 25,000 | 100,000 → $82 (Starter) | 200,000 → $249 (Standard) | 750,000 → $999 (Professional) |
Free covers a list of up to 300 at any frequency up to one email a day. Starter can't go past 100,000 emails a month, so daily sending to 5,000 contacts already needs Standard ($179/mo vs $32/mo for weekly).
How the limits work
- One credit is one email to one contact, for campaigns and transactional emails alike (help).
- Free: 300 sends a day, reset daily. A bigger campaign reaches 300 people on the scheduled day and you requeue it day by day for the rest. Transactional emails over the limit wait in a retry queue of up to 1,000; more than that aren't delivered (help).
- Paid plans: no daily cap. Credits renew on your billing date each month and unused ones expire (help).
- Upgrading raises your limit right away for emails sent after the upgrade (help). Adding emails mid-month is charged immediately, pro-rated; removing emails applies from the next billing date (help).
- Prepaid credits (5,000 to 1 million per pack, one-time charge) are used only after your plan emails run out, and never expire. Their prices aren't in Brevo's public price data, so we don't list them (help).
What frequent sending costs at 5,000 contacts
Our calculator picks the cheapest plan and tier whose monthly allowance covers your sends. Monthly billing, prices from each platform's own pricing page.
| How often | Sends/ | Brevo | Mailchimp | MailerLite | EmailOctopus |
|---|---|---|---|---|---|
| Weekly (4×) | 20,000 | $32 (Starter) | $75 (Essentials) | $49 (Comfort) | $31.50 (Pro) |
| Twice a week (8×) | 40,000 | $46 (Starter · 10,000 tier) | $75 (Essentials) | $49 (Comfort) | $31.50 (Pro) |
| 3× a week (13×) | 65,000 | $74 (Starter · 20,000 tier) | $110 (Essentials · 10,000 tier) | $69 (Comfort · 8,000 tier) | $38 (Pro · 7,500 tier) |
| Weekdays (22×) | 110,000 | $179 (Standard · 37,500 tier) | $135 (Standard · 10,000 tier) | $69 (Power) | $60 (Pro · 15,000 tier) |
| Daily (30×) | 150,000 | $179 (Standard · 37,500 tier) | $180 (Essentials · 15,000 tier) | $69 (Power) | $60 (Pro · 15,000 tier) |
Weekly, the cheapest of these four at 5,000 contacts is EmailOctopus at $31.50/mo; Brevo is $32/mo. For daily sending it's EmailOctopus at $60/mo; Brevo is $179/mo. Try your own numbers in the calculator.
Brevo API rate limits
If you send or sync through Brevo's API, request limits apply on top of your email credits. Brevo has three levels: general (all plans, including Free), advanced (Professional and Enterprise) and extended (Enterprise). Going over returns HTTP 429 Too Many Requests (Brevo developer docs, checked 2026-11-09).
| Endpoint | General (all plans) | Advanced (Professional, Enterprise) |
|---|---|---|
Send transactional email (POST /) | 1,000/ | 2,000/ |
Contacts (/) | 10/ | 20/ |
| All other endpoints | 100/ | 200/ |
Selected rows; Brevo's page lists more endpoints (events, orders, products, SMS, loyalty). Enterprise's extended limits allow up to 6,000 requests a second for transactional sending. These are request limits, not send limits: every email sent still uses your plan's credits (or the 300-a-day Free allowance).
Related: Brevo plans compared · Brevo Free plan · Is Brevo worth it? · Brevo pricing · Mailchimp sending limits · Mailjet sending limits · Brevo vs Mailchimp · Mailchimp to Brevo · Constant Contact email limits
Sources
- Brevo help: About Brevo's pricing plans (Free 300/day, no daily limit on Starter, monthly credit renewal and expiry; checked 2026-11-08)
- Brevo help: What are the limits of the Free plan? (daily reset, requeue, retry queue; checked 2026-11-08)
- Brevo help: Add or remove emails from your plan (monthly volume per plan, pro-rated changes, tier contact caps; checked 2026-11-08)
- Brevo help: Customize your plan with add-ons (prepaid email credits; checked 2026-11-08)
- Brevo help: Why are emails added to a queue? (credits queue, 72-hour discard, hourly quota removed; checked 2026-11-08)
- Brevo developer docs: Rate limits (general/advanced/extended API limits, 429; checked 2026-11-09)
- Brevo pricing, Mailchimp pricing, MailerLite pricing, EmailOctopus pricing via our price data
FAQ
What is Brevo's sending limit?
It depends on the plan. Free: 300 emails a day. Starter: no daily limit, the monthly email volume you pick, up to 100,000 a month. Standard: up to 500,000 a month. Professional: 150,000 up to 10 million a month. Enterprise: custom (Brevo help). One email to one contact uses one credit.
How many free emails can I send with Brevo?
Up to 300 a day on the Free plan. The limit resets daily and unused sends don't carry over (Brevo help), so the most you can send is 9,000 in a 30-day month or 9,300 in a 31-day month (our arithmetic). Paid plans drop the daily cap and sell a monthly email volume instead.
What is the Brevo daily sending limit?
Only the Free plan has one: 300 email sends a day. It resets every day and unused sends don't roll over (Brevo help). Brevo says Starter has no daily sending limit (Brevo help); paid plans are capped by the monthly email volume you buy instead.
What happens if I send a campaign to more than 300 contacts on Brevo Free?
Brevo lets you add any number of contacts to the campaign, but only 300 receive it on the scheduled day. To reach the rest you resend it with the Requeue option, up to 300 a day, until everyone has it. Once you've hit the day's limit you also can't schedule a campaign for the next day (Brevo help).
What is the Brevo transactional or SMTP email limit?
Transactional emails use the same credits as campaigns (Brevo help). On Free, once you hit 300 a day, up to 1,000 more transactional emails wait in a retry queue and anything beyond that isn't delivered (Brevo help). Brevo removed its old hourly transactional quota on March 10, 2023; emails stuck in a queue (for example on a dedicated IP without enough credits) start being discarded after 72 hours (Brevo help).
What happens when I run out of emails on a paid Brevo plan?
Brevo's help pages don't describe an automatic overage charge. They point to two options: add emails to your plan (charged right away, pro-rated to your next billing date) or buy prepaid email credits, which are used as a backup once your plan emails run out (Brevo help, add-ons). Unused plan emails expire at the end of each monthly period.
Do Brevo email credits roll over?
Plan emails don't: credits renew each month on your billing date and unused ones expire just before the new ones are added, even on yearly billing (Brevo help). Prepaid email credits never expire (Brevo help).
How much do Brevo prepaid email credits cost?
Brevo sells packs from 5,000 to 1 million emails as a one-time charge and says prices vary by pack size, but the prices are shown only in your account and on its pricing page calculator, not in the public price data we use, so we don't list them (Brevo help). On Free, buying prepaid credits replaces the 300-a-day allowance and gives you Starter features plus no Brevo logo.
Can I lower my Brevo email volume later?
Yes, from My plan; the change applies on your next billing date and you keep your remaining credits until then. But the three smallest tiers also cap contacts (5,000 emails / 500 contacts, 10,000 emails / 1,500 contacts, 15,000 emails / 2,500 contacts), so you can't drop to a tier while you store more contacts than it allows (Brevo help).
What is the Brevo API rate limit?
It depends on the endpoint and your plan. On the general limits (all plans, including Free), sending transactional email through POST /v3/smtp/email allows up to 1,000 requests a second (3,600,000 an hour), contact endpoints allow 10 a second (36,000 an hour), and most other endpoints only 100 requests an hour. Professional and Enterprise accounts get the advanced limits, which double these (2,000/s for sending, 20/s for contacts, 200/hour for other endpoints). Going over returns HTTP 429 Too Many Requests (Brevo developer docs).
Related guides: Brevo Free plan limits (2026) · Is Brevo worth it in 2026? Cost vs Mailchimp, MailerLite and Klaviyo, Free 300/day limit and when Starter beats them · Brevo vs Mailchimp vs MailerLite (2026) · How much does Mailchimp cost? Per month, per year and per contact (2026) · Mailchimp Free plan limits (2026) · Nonprofit Email Marketing Discounts (2026) · Is EmailOctopus worth it in 2026? Cost vs Mailchimp, Brevo and MailerLite, Free 2,500 / 10,000 and the 10× send rule · Mailchimp sending limits (2026) · all guides
Comparisons: Mailchimp vs MailerLite · Brevo vs MailerLite · Brevo vs Mailchimp · MailerLite vs EmailOctopus · EmailOctopus vs Mailchimp · EmailOctopus vs Brevo · Cheapest for 500, 1,000, 2,500, 5,000, 10,000, 25,000 subscribers
Get alerted when Brevo changes its prices or limits
We re-check Brevo's and every other email platform's pricing page each week and email you the before/after numbers when a price, send limit or fee changes. Plus one monthly cost report. Free. What you get →
Recently flagged: Flodesk drops subscriber tiers: Email $46/month and Everything $99/month, unlimited subscribers (10 Nov 2026) · Kit: 25% off the first year of Pro on annual billing (limited-time offer) (20 Oct 2026)