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Brevo plans (2026): Free vs Starter vs Standard vs Professional, price at every email volume and what each adds
Last verified against official pricing pages · published 3 Nov 2026
Prices change often. Each price was checked on the platform's official pricing page on the date shown; plans, promos and taxes vary. Confirm on the official site before you buy. Not financial advice.
Brevo sells five plans: Free ($0, 300 emails a day), Starter (from $9/mo), Standard (from $18/mo), Professional (from $499/mo) and Enterprise (custom). Unlike most newsletter tools, Brevo prices by the emails you send each month, not by list size, though the tier you pick also caps how many contacts you can store. Standard costs $9–$57 a month more than Starter at the same volume and removes the Brevo footer, unlimits automation and adds A/B tests.
Price of each plan at every email volume (USD)
| Emails a month | Starter /mo | Standard /mo | Standard costs more | Starter + no-logo add-on /mo | Starter /mo, billed yearly | Standard /mo, billed yearly |
|---|---|---|---|---|---|---|
| 5,000 | $9 | $18 | +$9 | $21 | $8.08 | $16.17 |
| 10,000 | $17 | $35 | +$18 | $29 | $15.25 | $31.50 |
| 15,000 | $25 | $49 | +$24 | $37 | $22.50 | $44.08 |
| 20,000 | $32 | $69 | +$37 | $44 | $28.75 | $62.08 |
| 30,000 | $39 | $79 | +$40 | $51 | $35.08 | $71.08 |
| 40,000 | $46 | $89 | +$43 | $58 | $41.42 | $80.08 |
| 50,000 | $56 | $97 | +$41 | $68 | $50.42 | $87.25 |
| 60,000 | $65 | $104 | +$39 | $77 | $58.50 | $93.58 |
| 80,000 | $74 | $119 | +$45 | $86 | $66.58 | $107.08 |
| 100,000 | $82 | $139 | +$57 | $94 | $73.75 | $125.08 |
| 150,000 | — | $179 | — | — | — | $161.08 |
| 250,000 | — | $249 | — | — | — | $224.08 |
| 350,000 | — | $309 | — | — | — | $278.08 |
| 500,000 | — | $429 | — | — | — | $386.08 |
From the price data behind Brevo's pricing page, checked 2026-11-03; it matches our price data (checked 2026-10-27). Starter stops at 100,000 emails a month, so the bigger rows are Standard only. Yearly prices are the yearly total divided by 12 (10% off, paid upfront). The no-logo column uses the $12/mo add-on price from the same data (see conflicts below). Prices exclude tax. Exact cost for your list and cheaper alternatives: the calculator.
Which tier your list needs
Two things set your tier: the emails you send in a month (contacts × sends) and the contacts you store. On Starter and Standard the 5,000, 10,000 and 15,000-email tiers only hold 500, 1,500 and 2,500 contacts; from 20,000 emails you can store up to 500,000. So 1,000 contacts emailed weekly (4,000 emails) still need the 10,000-email tier ($17 on Starter), and 5,000 contacts emailed weekly need the 20,000 tier ($32). Brevo: About pricing plans
| Emails per contact per month | 500 contacts | 1,000 contacts | 2,500 contacts | 5,000 contacts | 10,000 contacts | 25,000 contacts |
|---|---|---|---|---|---|---|
| Monthly (1) | Starter $9 Standard $18 (5,000 emails tier) | Starter $17 Standard $35 (10,000 emails tier) | Starter $25 Standard $49 (15,000 emails tier) | Starter $32 Standard $69 (20,000 emails tier) | Starter $32 Standard $69 (20,000 emails tier) | Starter $39 Standard $79 (30,000 emails tier) |
| Weekly (4) | Starter $9 Standard $18 (5,000 emails tier) | Starter $17 Standard $35 (10,000 emails tier) | Starter $25 Standard $49 (15,000 emails tier) | Starter $32 Standard $69 (20,000 emails tier) | Starter $46 Standard $89 (40,000 emails tier) | Starter $82 Standard $139 (100,000 emails tier) |
| Twice a week (8) | Starter $9 Standard $18 (5,000 emails tier) | Starter $17 Standard $35 (10,000 emails tier) | Starter $32 Standard $69 (20,000 emails tier) | Starter $46 Standard $89 (40,000 emails tier) | Starter $74 Standard $119 (80,000 emails tier) | Starter: over its cap Standard $249 (250,000 emails tier) |
| Daily (30) | Starter $25 Standard $49 (15,000 emails tier) | Starter $39 Standard $79 (30,000 emails tier) | Starter $74 Standard $119 (80,000 emails tier) | Starter: over its cap Standard $179 (150,000 emails tier) | Starter: over its cap Standard $309 (350,000 emails tier) | Professional |
Monthly USD prices. Our calculation: the cheapest tier whose email volume covers contacts × sends and whose contact limit covers your list. "Over its cap" means more than 100,000 emails a month, which Starter doesn't offer. Brevo also sells prepaid email credits that never expire for one-off big sends. Upgrade to a higher plan
Professional plan prices
Professional starts at 150,000 emails and goes to 10,000,000 a month, with up to 2,000,000 contacts, 10 users, 10 landing pages, phone support and the Analytics studio.
| Emails a month | USD /mo | USD /mo, billed yearly | EUR /mo | GBP /mo |
|---|---|---|---|---|
| 150,000 | $499 | $449.08 | €499 | £429 |
| 250,000 | $599 | $539.08 | €599 | £515 |
| 500,000 | $699 | $629.08 | €699 | £601 |
| 1,000,000 | $999 | $899.08 | €999 | £859 |
| 2,000,000 | $1,479 | $1,331.08 | €1,419 | £1,220 |
| 3,000,000 | $1,863 | $1,676.67 | €1,713 | £1,473 |
| 4,000,000 | $2,170 | $1,953 | €1,919 | £1,650 |
| 5,000,000 | $2,447 | $2,202.33 | €2,104 | £1,809 |
| 6,000,000 | $2,866 | $2,579.42 | €2,455 | £2,111 |
| 7,000,000 | $3,285 | $2,956.50 | €2,806 | £2,413 |
| 8,000,000 | $3,705 | $3,334.50 | €3,156 | £2,714 |
| 10,000,000 | $4,543 | $4,088.67 | €3,858 | £3,318 |
Same source, checked 2026-11-03. Brevo also offers a custom quote from sales for Professional. Enterprise has no public price.
Starter and Standard in euros and pounds
These are Brevo's own price lists for each currency, not conversions; the euro and dollar figures differ.
| Emails a month | Starter €/mo | Standard €/mo | Starter £/mo | Standard £/mo |
|---|---|---|---|---|
| 5,000 | €7 | €15 | £6 | £13 |
| 10,000 | €14 | €29 | £12 | £25 |
| 15,000 | €21 | €41 | £18 | £35 |
| 20,000 | €28 | €55 | £24 | £47 |
| 30,000 | €35 | €62 | £30 | £53 |
| 40,000 | €41 | €69 | £35 | £59 |
| 50,000 | €47 | €79 | £40 | £68 |
| 60,000 | €53 | €89 | £46 | £77 |
| 80,000 | €62 | €109 | £53 | £94 |
| 100,000 | €70 | €129 | £60 | £111 |
| 150,000 | — | €169 | — | £145 |
| 250,000 | — | €229 | — | £197 |
| 350,000 | — | €289 | — | £249 |
| 500,000 | — | €399 | — | £343 |
Monthly billing, excluding VAT, checked 2026-11-03. Yearly billing is 10% less in every currency.
Free vs Starter vs Standard vs Professional vs Enterprise
| Feature | Free | Starter | Standard | Professional | Enterprise |
|---|---|---|---|---|---|
| Emails | 300 a day | Up to 100,000 a month | Up to 500,000 a month | Up to 10 million a month | Custom |
| Contacts stored | Up to 100,000 | Up to 500,000 (500–2,500 on the three smallest tiers) | Up to 500,000 (500–2,500 on the three smallest tiers) | Up to 2 million | Unlimited |
| Users | 1 | 1 | Up to 3 (extra seats $12/mo each) | 10 included | Unlimited |
| Marketing automation | Up to 2,000 contacts | Up to 2,000 contacts | Unlimited | Unlimited | Unlimited |
| "Sent with Brevo" footer removed | — | Paid add-on | Yes | Yes | Yes |
| A/B testing, AI send time optimization | — | — | Yes | Yes | Yes |
| Click heatmaps, geography and device reports | — | — | Yes | Yes | Yes |
| Reporting | Basic | Basic | Advanced | Analytics studio | Analytics studio |
| Landing pages | — | — | 1 | 10 | Custom |
| Content feeds, back-in-stock and price-drop alerts | — | Yes | Yes | Yes | Yes |
| Web push (targeted subscribers per send) | — | 1,000 | 10,000 | 20,000 | 40,000 |
| User permissions | — | — | Yes | Yes | Yes |
| Popups, frequency caps, multi-branch tests, contact scoring | — | — | — | Yes | Yes |
| WhatsApp campaigns, mobile push, inbound webhooks | — | — | — | Yes | Yes |
| Dedicated IP, SAML SSO | — | — | — | Paid add-on | Included |
| Sales tools | Free tools | Sales Essentials (add-on) | Sales Essentials (add-on) | Essentials or Advanced (add-on) | Sales Advanced |
| Support | Phone + email, deliverability specialist 3h/year | Customer Success Manager | |||
| Included on every plan | SMS campaigns (credits extra), transactional email, signup forms, segmentation, ecommerce integrations, API and Zapier | ||||
Source: Brevo's full feature comparison and About Brevo's pricing plans, checked 2026-11-03. Extra Standard seats are $12/mo each up to 3; extra Professional seats are $156.60/mo per pack of 5. SMS and WhatsApp messages are bought as credits: see Brevo SMS pricing and Brevo WhatsApp pricing.
Which plan should you pick?
- Free if 300 emails a day is enough (about 9,000 a month, but no more than 300 sent in any one day, and unused sends don't carry over). Brevo footer stays. Details: Brevo Free plan.
- Starter for a simple newsletter to one list, up to 100,000 emails a month, if you don't mind the Brevo footer and your automations reach fewer than 2,000 contacts.
- Standard if you want no Brevo footer (at the smallest tier it's cheaper than Starter plus the add-on), automation for your whole list, A/B tests, more than one user or more than 100,000 emails.
- Professional above 500,000 emails a month, or for a team that needs 10 users, WhatsApp, popups, contact scoring and phone support.
- Enterprise for sub-accounts across several brands, unlimited contacts, SSO and an SLA, at a custom price.
Billing, discounts and plan changes
- Yearly billing: 10% off, charged upfront; your email credits still refresh each month. To switch between monthly and yearly you cancel first and buy the new plan when the period ends. Billing frequency
- Nonprofit discount: 20% off monthly and yearly plans for verified non-profits and NGOs, on request to support with proof.
- Unused emails expire at the end of each month (Free: each day). Prepaid credits never expire. Add or remove emails from your plan
- More emails: raising your volume is charged straight away, pro-rated; lowering it applies from the next billing date, and you can't drop to a tier whose contact limit is below your contact count. Upgrades to a higher plan are immediate and you pay the difference.
- Downgrades: cancel, wait for the period to end, then stay on Free or buy a lower plan; prepaid credits are lost. Downgrade to the Free plan or a lower plan
- Pause: monthly plans on current pricing can pause for 1, 2 or 3 months (no sending meanwhile); yearly plans can't. Pause your monthly subscription
Where Brevo's own pages disagree
- Logo removal on Starter: the price data behind the pricing page and brevo.com/pricing.md list the "No Brevo logo" add-on at $12 a month ($129.60 a year), while the help article About Brevo's pricing plans says $9 a month. Check the checkout before you buy.
- Pausing Professional: the pause article's top note says Starter, Standard or Professional monthly plans can pause, while its FAQ says Starter or Standard.
- Starter and Standard contacts: the feature table shows "Up to 500K contacts", which is the limit from 20,000 emails; the three smallest tiers hold only 500 to 2,500 contacts.
Cheaper or free-er options at your list size: Brevo alternatives.
Related: Brevo pricing · Brevo Free plan · Brevo SMS pricing · Brevo WhatsApp pricing · Brevo vs Mailchimp · Mailchimp plans · MailerLite plans
Sources (checked 2026-11-03): Brevo pricing page, feature comparison, about pricing plans, emails in your plan, upgrades, downgrades, pausing.
FAQ
What are the Brevo plans?
Free ($0, 300 emails a day, up to 100,000 contacts), Starter (from $9 a month, up to 100,000 emails a month), Standard (from $18 a month, up to 500,000), Professional (from $499 a month, 150,000 to 10,000,000 emails) and Enterprise (custom price). Paid plans can be billed monthly or yearly (10% off).
How does Brevo charge: per contact or per email?
Per email. You pick a monthly email volume, and that tier also sets how many contacts you can store: up to 500, 1,500 and 2,500 contacts on the 5,000, 10,000 and 15,000-email tiers of Starter and Standard, and up to 500,000 from 20,000 emails. If you pass the contact limit on one of the three small tiers, Brevo moves you up a tier automatically. Unused emails expire at the end of each month.
What is the difference between Brevo Starter and Standard?
Standard costs $9–$57 a month more at the same email volume and adds no Brevo footer, unlimited marketing automation (Starter caps automation at 2,000 contacts), A/B testing, AI send time optimization, advanced reports with click heatmaps, 1 landing page, user permissions and up to 3 users. Starter stops at 100,000 emails a month; Standard goes to 500,000.
What happened to the Brevo Business plan?
Brevo's current plans are Free, Starter, Standard, Professional and Enterprise. Older Brevo pricing pages listed a Business plan, and Brevo's own pricing data still files Standard under the category "business", but Brevo doesn't publish a rename note, so we treat Standard as the current plan in that slot and don't quote old Business prices.
How do I remove the Brevo logo from my emails?
On Free you can't. On Starter it's a paid add-on (Brevo's pricing data says $12 a month, its help article says $9). Standard and higher plans have no Brevo logo. At 5,000 emails a month Starter plus the add-on ($21) costs more than Standard ($18), which also adds A/B tests and unlimited automation.
How much is Brevo per month?
Monthly billing, USD: 10,000 emails cost $17 on Starter and $35 on Standard; 50,000 emails $56 and $97; 100,000 emails $82 and $139. Professional starts at $499 for 150,000. Prices exclude tax; yearly billing is 10% less.
Does Brevo have a nonprofit discount?
Yes, 20% off monthly and yearly plans for verified non-profits and NGOs. You ask support from your account and may need to show proof such as a non-profit certificate or tax ID.
Can I downgrade or pause a Brevo plan?
To downgrade you cancel first; the cancellation takes effect at the end of the billing period, then you stay on Free or buy a lower plan. Prepaid credits are lost when you downgrade. Monthly plans can be paused for up to 3 months instead (yearly plans can't). Switching between monthly and yearly also needs a cancel first.
Related guides: Brevo Free plan limits (2026) · Brevo SMS pricing (2026) · Brevo WhatsApp pricing (2026) · Cheapest SMS marketing platform (2026) · Brevo vs Mailchimp vs MailerLite (2026) · Brevo vs Mailchimp vs Klaviyo (2026) · How much does Mailchimp cost? Per month, per year and per contact (2026) · How newsletter platform prices changed 2023–2026 (from archived pricing pages) · all guides
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