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Selling digital products with Kit (2026): fees, what works on the Free plan, payouts, VAT and limits
Last verified against official pricing pages · published 2 Nov 2026
Prices change often. Each price was checked on the platform's official pricing page on the date shown; plans, promos and taxes vary. Confirm on the official site before you buy. Not financial advice.
Short answer: yes, you can sell digital products with Kit on every plan, including the Free plan (up to 10,000 subscribers). There is no monthly fee for it: Kit takes 3.5% + $0.30 per sale in USD, card processing included, and pays out weekly on Fridays through a Kit-managed Stripe account. You can sell files, links, paid newsletters, payment plans and tips. Kit collects EU/UK VAT if you set it up, but not US sales tax.
Every rule on this page is from Kit's own help center (Sell digital products with Kit and 13 linked articles), checked 2026-11-02. No platform pays us for this page; some buttons elsewhere on the site are paid links.
What Kit charges when you sell
| Product currency | Kit fee per sale |
|---|---|
| USD | 3.5% + $0.30 |
| EUR | 3.5% + €0.25 |
| GBP | 3.5% + £0.20 |
| CAD | 3.5% + CA$0.30 |
| AUD | 3.5% + A$0.30 |
| NZD | 3.5% + NZ$0.30 |
From Sell your products in different currencies. The fee follows the product's currency, not yours: a US seller with a product priced in EUR pays 3.5% + €0.25. Each product has one currency, which can't be changed later. Tips carry the same 3.5% + $0.30 fee (Tips). There's no monthly Commerce fee, and Kit says there are no other fees. Kit's pricing page separately lists a fee on Paid Recommendations earnings, which isn't a product sale.
What you keep on a one-time sale
| Price | Kit fee | You keep | For comparison: Stripe card fee alone |
|---|---|---|---|
| $5 | $0.48 | $4.53 | $0.44 |
| $10 | $0.65 | $9.35 | $0.59 |
| $25 | $1.18 | $23.83 | $1.02 |
| $50 | $2.05 | $47.95 | $1.75 |
| $100 | $3.80 | $96.20 | $3.20 |
USD. Kit fee = 3.5% + $0.30. The last column is Stripe's standard US card rate (2.9% + $0.30, stripe.com/pricing), which is roughly what you'd pay selling through your own Stripe account on a platform that adds no fee of its own. It's an estimate: Stripe's rates differ by country and card. If you're VAT-registered, VAT also comes out of the price, because Kit prices include VAT.
Paid newsletter or subscription: Kit vs Stripe-based platforms vs Substack
| Subscription price | Kit | 0% platforms on Stripe (beehiiv, Ghost, others) | Substack (10% + Stripe) |
|---|---|---|---|
| $5/mo | $0.48 | $0.48 | $0.98 |
| $10/mo | $0.65 | $0.66 | $1.66 |
| $25/mo | $1.18 | $1.20 | $3.70 |
| $50/mo | $2.05 | $2.10 | $7.10 |
Fee per monthly payment, USD. Stripe-based rows add Stripe's 2.9% + $0.30 card rate and its 0.7% Billing fee on recurring payments (Stripe Billing), the same estimate our calculator uses. Kit's fee already includes processing. On recurring payments Kit's 3.5% + 30¢ comes out slightly below the 0%-fee platforms' Stripe estimate, while on one-time sales (no Billing fee) a 0%-fee platform on Stripe is a little cheaper. Monthly plan prices are not included in either table. Run your own numbers in the calculator with "paid subscribers" filled in, or see best platform for paid newsletters.
What you can sell, and how
- Files: PDF, EPUB, MOBI, Word, Excel, PowerPoint, ZIP, images, MP3/M4A audio, MP4/MOV video, CSV and calendar files (file types). Kit doesn't state a maximum file size.
- A link ("Go to URL"): a members-only page, a hosted course or anything else you deliver elsewhere (Kit).
- Paid newsletters and other subscriptions, billed monthly, quarterly or yearly (subscription FAQs).
- Payment plans: split one price into 2 or more instalments, monthly, quarterly or yearly; buyers keep access after the last payment (payment plans).
- Pay what you want with a minimum (which can be $0 or $1 and up) and a suggested price (pay what you want). Other pricing types start at $1.
- Tips: preset $5, $10, $20, $50 or a custom amount of at least $5; tippers join your list (Tips).
- Not possible: physical products shipped by Kit, product bundles, one product in several currencies, partial refunds (Kit, refunds).
Selling tools you get on every plan
- Discount codes per product, up to 10 characters, as a $ amount or %, with an optional use limit, expiry date and (for subscriptions) number of discounted months (discounts).
- Up to 2 upsells on a checkout page, optionally discounted; only one-time products in the same currency can be upsells (upsells).
- Payment methods: card always, plus Apple Pay, Google Pay, Link, Amazon Pay and Cash App when Kit shows them to the buyer. Subscriptions and tips are card-only for now (payment methods).
- Products can be added to broadcasts, forms and landing pages or shared by link (Kit).
Payouts, refunds and failed payments
- Setup: a new Kit-managed Stripe Express account, even if you already have Stripe; you say whether you're an individual or a company (setting up payments).
- Payouts: weekly on Fridays, in your bank account's currency; the first one 7–14 days after your first sale (Kit).
- Refunds: full refunds only, from the buyer's profile; Kit says processing fees aren't refunded (refunds, Kit).
- Failed payments: Kit retries 4 times, then cancels the subscription or payment plan (subscription FAQs, payment plans).
- Watch out: if a paying subscriber unsubscribes from your list, their paid subscription stops, but an unsubscribe does not stop a payment plan; you cancel that yourself. If your Kit account closes, all subscription products are cancelled (Kit, Kit).
VAT and tax
Kit can calculate and collect EU and UK VAT once you enable it under Settings, Revenue, enter your business address and add the jurisdictions where you're registered. Each product then needs a product type and tax code (e-book, electronically supplied service, SaaS and others). Prices are VAT-inclusive: Kit's example is a $20 product at 20% VAT, where you keep $16 before other costs. Kit issues VAT-compliant receipts and a VAT report, but registering, filing returns and paying VAT are your job. Kit does not collect US sales tax or Canada QST (collecting VAT, VAT obligations, Kit). This isn't tax advice; Kit's own articles say the same.
Is Kit a good place to sell?
- Good fit: you already email your audience and want to sell e-books, templates, presets or a paid newsletter without a separate store or monthly fee. You can start on Kit Free ($0 up to 10,000 subscribers) and pay only per sale.
- Look elsewhere if you need bundles, physical shipping, partial refunds, US sales tax collection, or you sell from a country outside Kit's 39. For large monthly sales volumes, compare Kit's 3.5% + 30¢ with a 0%-fee platform on your own Stripe in the table above.
Which Kit plan? Commerce is the same on every plan. Paid plans add automations, sequences and badge removal: see Kit Free plan and Kit Creator vs Pro, and Kit pricing for every tier.
Related: Kit pricing · Kit Free plan · Kit Creator vs Pro · Kit landing pages · paid newsletter countries · best platform for paid newsletters
Sources
- Kit help: sell digital products with kit overview and faqs, checked 2026-11-02
- Kit help: setting up payments, checked 2026-11-02
- Kit help: supported payment methods for digital products, checked 2026-11-02
- Kit help: sell your products in different currencies, checked 2026-11-02
- Kit help: how to refund a purchase, checked 2026-11-02
- Kit help: file types, checked 2026-11-02
- Kit help: payment plans, checked 2026-11-02
- Kit help: subscription product faqs, checked 2026-11-02
- Kit help: how to set up tips in kit, checked 2026-11-02
- Kit help: understanding your vat obligations when selling to eu uk customers, checked 2026-11-02
- Kit help: how to collect vat on product and tips purchases, checked 2026-11-02
- Kit help: pay what you want option for your products, checked 2026-11-02
- Kit help: how to offer a discount on your products, checked 2026-11-02
- Kit help: adding upsells to products, checked 2026-11-02
- Kit pricing, checked 2026-11-02
- Stripe pricing and Stripe Billing pricing (comparison estimates, from data/pricing.json, checked 2026-10-20)
FAQ
Can you sell digital products on Kit's free plan?
Yes. Kit says Commerce "is available on every plan, including the Free plan". You pay no monthly fee for it, only 3.5% + $0.30 per sale in USD. The one difference on Free is that the "Built with Kit" badge stays on your product pages; paid plans can remove it.
How much does Kit charge per sale?
3.5% + $0.30 per transaction in USD, and Kit calls it "the only cost of selling through Kit". It already includes card processing. In other currencies the percentage is the same and the fixed part changes: €0.25 in EUR, £0.20 in GBP, 30 cents in CAD, AUD and NZD. On a $25 sale that is $1.18.
What can you sell with Kit?
Anything delivered digitally: e-books, courses, templates, presets, music or a paid newsletter. You can also sell access to a link (for example a members-only page or a hosted course), and charge for something like a live workshop that you deliver yourself. Kit does not ship physical products and has no product bundles; Kit suggests one product with several files or a link to a page instead.
Do I need my own Stripe account to sell on Kit?
You need Stripe, but not your existing account: Kit has you create a new Kit-managed Stripe Express account when you set up payments, even if you already use Stripe. Stripe is the only payment processor Kit supports, and your products stay in draft until payments are set up.
When does Kit pay you?
Weekly, on Fridays, to your bank account in its own currency. The first payout takes longer: Kit says to expect it 7–14 days after your first successful sale.
Does Kit handle VAT and sales tax?
Only VAT for EU and UK buyers, and only after you turn it on (Settings, Revenue) and add the jurisdictions where you are VAT-registered. Prices are VAT-inclusive, so VAT comes out of your price, and Kit sends VAT-compliant receipts and gives you a VAT report. Registering, filing returns and paying VAT stay your job. Kit does not collect US sales tax or Canada QST.
Which countries can you sell from on Kit?
39 countries: Australia, Canada, Gibraltar, Hong Kong, Japan, Liechtenstein, New Zealand, Norway, Singapore, Switzerland, the UK, the US and every EU country Kit lists (all 27). Our paid newsletter supported countries guide covers for Substack, beehiiv and Ghost.
Can I refund a Kit purchase?
Yes, from the buyer's subscriber profile (Purchases tab), for one-time products or a single payment of a subscription. Only full refunds are possible for now, and Kit's overview says processing fees aren't refunded.
Related guides: Kit (ConvertKit) Free plan (2026) · Kit (ConvertKit) price increase · Kit (ConvertKit) landing pages and newsletter site (2026) · Kit Creator vs Pro (2026) · beehiiv price increase 2026 · Moving from beehiiv to Kit · beehiiv vs Kit vs Substack (2026) · Is beehiiv worth it in 2026? Break-even vs Substack, Kit and MailerLite · all guides
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