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Is Moosend worth it in 2026? Cost vs Mailchimp, Brevo and MailerLite, Pro from $9 and when unlimited sends beat them
Last verified against official pricing pages · published 7 Nov 2026
Prices change often. Each price was checked on the platform's official pricing page on the date shown; plans, promos and taxes vary. Confirm on the official site before you buy. Not financial advice.
Short answer: On published cost, Moosend Pro undercuts Mailchimp Essentials at every list size we checked (at 5,000 contacts, weekly: $48/mo vs Mailchimp $75), but Brevo Starter ($32) is usually cheaper on weekly sends, and Moosend has no free plan that keeps sending — only a 30-day Free Trial (up to 1,000 contacts). Pro starts at $9/mo and includes unlimited email sends, so high send frequency does not bump the Pro bill the way it does on Mailchimp, Brevo or MailerLite Comfort.
Prices from Moosend, Mailchimp, Brevo and MailerLite (Moosend tiers re-checked live 2026-11-07; matched our 2026-11-05 snapshot), monthly billing, cheapest plan that covers the list at 4 emails/month. Moosend rules from its pricing page — plan cards, contact-tier dropdown, Compare Plans and Pricing FAQ (checked 2026-11-07; help center skipped: docs TLS /help 403). Moosend has no affiliate deal with us — plain links, no “paid link” labels.
What Moosend costs
- Free Trial (not an ongoing free plan): 30 days, up to 1,000 contacts, no credit card; after that you need Pro, Moosend+/Enterprise or credits (pricing).
- Pro (self-serve): from $9/mo at 500 unique contacts through 1,000,000; unlimited email campaigns/sends; marketing automation, landing pages/forms, 5 team members; landing pages can use your own domain (pricing).
- Who counts: unique email addresses — the same subscriber in several lists is billed once (pricing FAQ / our 2026-11-10 pricingBasis).
- Billing: monthly, bi-annual (~15% off) or annual (~20% off); nonprofits/NGOs 25% that can stack on annual (pricing).
- Email credits (pay as you go): packs from 350,000 credits / $350 to 1,000,000 / $1,000 ($0.001 per email); credits never expire — useful when a Pro seat would sit idle.
- Moosend+ / Enterprise: custom-priced (Pro plus add-ons, or full Enterprise). Not in the cost table.
- Paid newsletters: not listed on Moosend's pricing page — our calculator leaves Moosend out when you need paid newsletter subscriptions.
- Branding removal: not covered on the pricing page we re-checked — marked not verified in our data (do not assume Pro removes Moosend branding).
Cost vs Mailchimp, Brevo and MailerLite
| Contacts | Moosend | Mailchimp | Brevo | MailerLite |
|---|---|---|---|---|
| 500 | $9 (Pro) | $13 (Essentials) | $9 (Starter) | $12 (Comfort) |
| 1,000 | $16 (Pro) | $26.50 (Essentials) | $17 (Starter) | $19 (Comfort) |
| 2,500 | $32 (Pro) | $45 (Essentials) | $25 (Starter) | $33 (Comfort) |
| 5,000 | $48 (Pro) | $75 (Essentials) | $32 (Starter) | $49 (Comfort) |
| 10,000 | $88 (Pro) | $110 (Essentials) | $46 (Starter) | $89 (Comfort) |
| 25,000 | $160 (Pro) | $270 (Essentials) | $82 (Starter) | $179 (Comfort) |
Per month, monthly billing, sending weekly (4 emails a month), cheapest plan that covers the list. Moosend and Mailchimp/MailerLite price mainly by contacts; Brevo by email volume. Moosend's lowest Pro tier is 500 contacts — smaller lists still quote that $9 floor. More plan detail: Moosend plans · Moosend vs Mailchimp · Moosend vs Brevo · Moosend vs MailerLite.
Unlimited sends on Moosend Pro keep the bill flat when you send a lot
| 5,000 contacts, sending | Emails / month | Moosend | Mailchimp | Brevo | MailerLite |
|---|---|---|---|---|---|
| Monthly | 5,000 | $48 (Pro) | $75 (Essentials) | $32 (Starter) | $49 (Comfort) |
| Weekly | 20,000 | $48 (Pro) | $75 (Essentials) | $32 (Starter) | $49 (Comfort) |
| 3× a week | 60,000 | $48 (Pro) | $100 (Standard) | $65 (Starter) | $69 (Comfort) |
| Daily | 150,000 | $48 (Pro) | $180 (Essentials) | $179 (Standard) | $69 (Power) |
Cheapest plan whose published send allowance (Mailchimp/Brevo/MailerLite Comfort→Power) or unlimited-send Pro plan (Moosend) covers the volume. At 5,000, Moosend Pro stays $48 from monthly through daily; Mailchimp, Brevo and MailerLite climb as send volume grows.
When Moosend is the cheaper (or equal) choice
- Vs Mailchimp Essentials at every size we checked: at 500 Moosend $9 vs Mailchimp $13; at 1,000 $16 vs $26.50; at 5,000 $48 vs $75 ($27 less); at 25,000 $160 vs $270.
- Vs MailerLite Comfort at 500 / 1,000 / 2,500 / 5,000 / 10,000 / 25,000: e.g. at 500, 1,000 and 25,000 Moosend Pro undercuts Comfort on weekly sends; at 5,000 they are within $1.
- High send frequency: unlimited sends mean daily at 5,000 stays $48 on Pro while Mailchimp/Brevo/MailerLite move up (frequency table).
- Unique-contact billing: the same address on two lists counts once — helpful vs vendors that double-count (pricing).
- Yearly / bi-annual / nonprofit: ~20% annual, ~15% bi-annual; nonprofit 25% can stack on annual (FAQ).
- Occasional senders: published email-credit packs ($0.001/email) can beat a idle Pro seat — see Moosend plans.
When Moosend isn't the cheapest choice
- No ongoing free plan: Mailchimp Free (250 / 500), Brevo Free (300 emails/day) and MailerLite Free (250 / 2,500) can keep sending after day one; Moosend's trial ends after 30 days.
- Vs Brevo Starter on weekly sends at 2,500 / 5,000 / 10,000 / 25,000: at 5,000 Moosend $48 vs Brevo $32 ($16 more). See Is Brevo worth it?.
- Vs MailerLite Comfort at none of these sizes: where Comfort wins on weekly sends, prefer MailerLite unless you need Moosend's unlimited-send flat bill. See Is MailerLite worth it?.
- Paid newsletter subscriptions: not listed on Moosend's pricing page — use a platform that publishes paid-subscription fees if that is a hard requirement.
- Branding removal unknown: pricing page does not document removing Moosend branding — do not pick Pro for that alone without asking Moosend.
- Moosend+ / Enterprise / transactional: custom or add-on prices — the Pro table is not the full bill if you need those (see conflicts on Moosend plans).
Try your list size in the calculator → · Moosend alternatives · every Moosend tier
Pros and cons (from Moosend's own pages)
- Pros: Pro from $9/mo with unlimited sends; undercuts Mailchimp at every size we checked; unique-contact billing; annual/bi-annual/nonprofit discounts; published credit packs; public tier table to 1,000,000.
- Cons: no ongoing free plan (trial only); often dearer than Brevo on weekly sends; paid newsletters and branding removal not verified on the pricing page; Moosend+/Enterprise/transactional add-ons custom; Compare Plans vs FAQ conflicts on transactional email (documented on Moosend plans).
Plans details
Plan picker with every contact tier, bi-annual/annual/nonprofit math and credit packs: Moosend plans. Side-by-side costs: vs Mailchimp · vs Brevo · vs MailerLite · Flodesk vs Moosend.
Related: Moosend plans · Moosend pricing · Moosend vs Mailchimp · Moosend vs Brevo · Moosend vs MailerLite · Moosend alternatives · Is Brevo worth it? · Is MailerLite worth it? · Is GetResponse worth it? · Is Mailjet worth it? · Is AWeber worth it? · Is systeme.io worth it? · Sender plans · Is Sender worth it?
Sources
- Moosend pricing (plan cards, subscribers-dropdown data-monthly / bi-annual / annual, Compare Plans, Pricing FAQ, email credits — checked 2026-11-07; live totals matched our 2026-11-05
moosend-plans-tiers.json) - Help-center articles not used this run: docs.moosend.com fails TLS from our checker and moosend.com/help returns 403 (same constraint as Moosend plans)
- Mailchimp pricing, Brevo pricing, MailerLite pricing (checked 2026-11-10)
FAQ
Is Moosend worth it?
On cost alone, it depends who you compare to. Moosend Pro undercuts Mailchimp Essentials at every size we checked (500, 1,000, 2,500, 5,000, 10,000, 25,000). At 5,000 Moosend is $48/mo vs Mailchimp $75 (about 36% / $27 less), but Brevo Starter is $32 — so Brevo beats Moosend on weekly sends at 5,000. Moosend has no free plan that can keep sending: only a 30-day Free Trial (up to 1,000 contacts, no card). After the trial you need Pro, Moosend+/Enterprise (custom) or pay-as-you-go email credits.
Is Moosend better than Mailchimp?
On cost alone, Moosend is cheaper than Mailchimp at every size in our table (500, 1,000, 2,500, 5,000, 10,000, 25,000). At 500 Moosend $9 vs Mailchimp $13; at 1,000 $16 vs $26.50 ($10.50 less); at 5,000 $48 vs $75; at 25,000 $160 vs $270. Moosend Pro includes unlimited email sends; Mailchimp Essentials/Standard have send allowances that bump the bill when you send often. Full pair: Moosend vs Mailchimp.
Is Moosend better than Brevo?
On cost alone, Brevo Starter undercuts Moosend Pro at 2,500, 5,000, 10,000, 25,000 (tied at 500; Moosend cheaper at 1,000). At 5,000 Brevo $32 vs Moosend $48 ($16 less for Brevo). Brevo prices by monthly email volume and has a Free plan that can send; Moosend prices by unique contacts with unlimited sends on Pro — so frequent senders can flip the comparison (frequency table below). See Is Brevo worth it? and Moosend vs Brevo.
Is Moosend better than MailerLite?
On cost alone, Moosend undercuts MailerLite Comfort at 500, 1,000, 2,500, 5,000, 10,000, 25,000 of the sizes we checked, and MailerLite is cheaper at none. At 5,000 Moosend $48 vs MailerLite $49 ($1 less for Moosend). MailerLite Free can send (250 / 2,500); Moosend has no ongoing free plan. See Is MailerLite worth it? and Moosend vs MailerLite.
Is Moosend free?
No ongoing free plan. Moosend publishes a 30-day Free Trial for up to 1,000 contacts with no credit card (pricing). After the trial you choose a paid Pro subscription, custom Moosend+/Enterprise, or pay-as-you-go email credits ($0.001 per email in the published packs). That is why “is Moosend free” shows up in Suggest next to “worth it” — the trial is free, the product after day 30 is not.
How much does Moosend cost a month?
Pro from $9/mo at 500 unique contacts (monthly USD). At 1,000 Pro is $16; at 5,000 $48; at 10,000 $88; at 25,000 $160. Every Pro tier has unlimited email campaigns/sends. Bi-annual ~15% off, annual ~20% off (at 5,000 annual is $38/mo billed yearly — save about $120/yr vs 12× monthly). Nonprofits/NGOs get 25% that can stack on annual. Self-serve Pro goes to 1,000,000; Moosend+ and Enterprise are custom. Tier tables: Moosend plans.
Is Moosend good / legit?
We don't rate product quality or trust signals. On published cost: Moosend is a live email/marketing vendor (a Constant Contact company, per its pricing page) with public Pro tiers we re-checked against its pricing dropdown (live data-monthly attributes matched our 2026-11-05 moosend-plans-tiers.json on 2026-11-07). Scam/legit search phrases usually want that confirmation plus a cost comparison — use the tables above and Moosend plans.
Related guides: Email sending limits by platform (2026) · How much does Mailchimp cost? Per month, per year and per contact (2026) · How newsletter platform prices changed 2023–2026 (from archived pricing pages) · Mailchimp Free plan limits (2026) · Brevo Free plan limits (2026) · Is Constant Contact free? No free plan, a free trial, then from $12 a month · Nonprofit Email Marketing Discounts (2026) · Mailchimp price increase 2026 · all guides
Comparisons: Mailchimp vs MailerLite · Brevo vs MailerLite · Brevo vs Mailchimp · Moosend vs Mailchimp · Moosend vs MailerLite · Moosend vs Brevo · Cheapest for 500, 1,000, 2,500, 5,000, 10,000, 25,000 subscribers
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