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Shopify Email cost and pricing (2026): what you pay per email and on each Shopify plan
Last verified against official pricing pages · published 7 Nov 2026
Prices change often. Each price was checked on the platform's official pricing page on the date shown; plans, promos and taxes vary. Confirm on the official site before you buy. Not financial advice.
Shopify Email has no monthly plan of its own. Every store on a paid Shopify plan (Basic, Grow, Advanced or Plus) gets 10,000 free emails a month; after that you pay $1 per 1,000 emails (about $0.001 each), $0.65 per 1,000 after 300,000 and $0.55 per 1,000 after 750,000. Abandoned-checkout emails are free. The catch: you can only send to subscribers on an active paid Shopify plan (Basic from $39/month, $29 paid yearly), not on a free trial. Already paying for Shopify? Emailing 5,000 subscribers weekly costs $10 a month.
Shopify Email cost by emails sent
| Emails a month | Email cost a month | Average per 1,000 paid emails | With Basic, monthly billing |
|---|---|---|---|
| 5,000 | $0 | — | $39 |
| 10,000 | $0 | — | $39 |
| 20,000 | $10 | $1.00 | $49 |
| 50,000 | $40 | $1.00 | $79 |
| 100,000 | $90 | $1.00 | $129 |
| 300,000 | $290 | $1.00 | $329 |
| 500,000 | $420 | $0.86 | $459 |
| 750,000 | $582.50 | $0.79 | $621.50 |
| 1,000,000 | $720 | $0.73 | $759 |
Our calculation from the rules in Shopify's email pricing help article (checked 2026-11-07), USD before tax: first 10,000 free, then $1 per 1,000 up to 300,000 emails, $0.65 per 1,000 from 300,000 and $0.55 per 1,000 from 750,000, each rate on the emails in that band. One email to 800 subscribers counts as 800 emails. Shopify's own example: two campaigns to 6,000 subscribers = 12,000 emails = $2. The last column adds Shopify Basic ($39/month); on another plan, add that plan's price instead.
Cost by list size and how often you send
| Subscribers | 1 a month | 2 a month | Weekly (4) | Twice weekly (8) |
|---|---|---|---|---|
| 1,000 | $0 | $0 | $0 | $0 |
| 2,500 | $0 | $0 | $0 | $10 |
| 5,000 | $0 | $0 | $10 | $30 |
| 10,000 | $0 | $10 | $30 | $70 |
| 25,000 | $15 | $40 | $90 | $190 |
| 50,000 | $40 | $90 | $190 | $355 |
Email usage only, USD a month, our calculation from the same rules, counting campaigns plus any automations that aren't abandoned-checkout emails. The 10,000 free emails cover you at 1 a month: up to 10,000 subscribers; 2 a month: up to 5,000 subscribers; weekly: up to 2,500 subscribers; twice weekly: up to 1,250 subscribers.
Which Shopify plans include Shopify Email
| Store plan | Monthly billing | Yearly billing | 5,000 subs weekly, monthly billing |
|---|---|---|---|
| Basic | $39 | $29/mo | $49 |
| Grow | $105 | $79/mo | $115 |
| Advanced | $399 | $299/mo | $409 |
| Plus | from $2,300 | 1- or 3-year terms | from $2,310 |
Store plan prices from shopify.com/pricing, USD a month, checked 2026-11-07; the last column adds $10 of email usage (20,000 emails). Shopify's help article lists Shopify Messaging on Basic, Grow, Advanced and Plus with the same 10,000 free emails and one set of rates; the Starter plan isn't listed. The requirements also ask for the Online Store sales channel and a payment provider. Shopify's pricing page offers a 3-day free trial and, on most plans, $1/month for the first 3 months; you can't send to subscribers on a free trial (or Pause and Build), and Shopify doesn't say whether the $1 months count as a paid plan for sending.
Shopify Email vs Klaviyo, Omnisend and Mailchimp
| Subscribers | Shopify Email (usage only) | Klaviyo | Omnisend | Mailchimp |
|---|---|---|---|---|
| 1,000 | $0 | $30 (Email) | $20 (Standard) | $26.50 (Essentials) |
| 2,500 | $0 | $60 (Email) | $44 (Standard) | $45 (Essentials) |
| 5,000 | $10 | $100 (Email) | $81 (Standard) | $75 (Essentials) |
| 10,000 | $30 | $150 (Email) | $132 (Standard) | $110 (Essentials) |
| 25,000 | $90 | $400 (Email) | $282 (Standard) | $270 (Essentials) |
| 50,000 | $190 | $720 (Email) | $413 (Standard) | $385 (Essentials) |
USD a month, monthly billing, 4 emails per subscriber a month. Shopify Email column = email usage only, for a store that already pays for Shopify; the others are the cheapest plan in our price data at each size (checked on each platform's pricing page), no feature filters, and need a Shopify store too if you sell on Shopify. SMS isn't included anywhere. Side by side with features: Klaviyo vs Shopify Email · Omnisend vs Shopify Email · Shopify Email vs Mailchimp · vs MailerLite.
How Shopify Email billing works
- What counts: every address an email goes to. One campaign to 800 subscribers = 800 emails. The free 10,000 are shared across all campaigns in a calendar month.
- Automations: count toward the free 10,000, except abandoned-checkout emails, which are always free.
- No rollover: unused free emails don't carry over to the next month. You pay only for emails you send.
- On your bill: extra email costs are added to your Shopify bill for the previous month as "Marketing emails"; Billing › View details shows each email activity. Shopify doesn't bill the extra emails until the cost reaches $0.005.
- Spending alert: you can set a monthly spending threshold and get an email when combined email, SMS and WhatsApp costs reach it.
- Volume discount is automatic: after your first 300,000 emails in a month the lower rates apply to every additional email.
Does Shopify come with an email address?
Not a mailbox. Shopify Email sends marketing campaigns. With a domain bought through Shopify, you can create unlimited forwarding addresses (info@, orders@ …) that forward to a mailbox you already have elsewhere (Gmail, Outlook and so on; hosts that enforce DKIM, such as AOL and Yahoo, can't receive forwards). With a domain from another registrar, forwarding or hosting comes from that provider. Source: Shopify help: email forwarding for a Shopify-managed domain.
When Shopify Email is the cheapest option
- Small Shopify stores: up to 10,000 emails a month (2,500 subscribers weekly) it costs nothing beyond the store plan you already pay.
- Growing lists: $1 per 1,000 is $30 a month for 10,000 subscribers emailed weekly. Compare that with the dedicated tools in the table above before switching.
- Not on Shopify: you'd pay for a Shopify plan just to send, so a standalone email platform is usually cheaper. See the calculator.
Related: Shopify Email pricing table (with Basic) · Klaviyo vs Shopify Email · Omnisend vs Shopify Email · Klaviyo plans · Omnisend plans · Is Klaviyo worth it? · Is Omnisend worth it?
Sources
- Shopify Messaging email pricing (free 10,000, rates, counting, automations, rollover, billing, threshold)
- Requirements for using Shopify Messaging (active paid plan; trial / Pause and Build can only send tests)
- Shopify Email marketing page ($0.001 per additional email, volume pricing after 300,000)
- Shopify pricing (Basic, Grow, Advanced, Plus prices; trial and $1/month offer)
- Email forwarding for a Shopify-managed domain
- All read 2026-11-07; our price data for Shopify Email checked 2026-11-03.
FAQ
How much does Shopify Email cost?
On a paid Shopify plan, the first 10,000 emails each month are free. After that it's $1 per 1,000 emails (Shopify's page also writes it as $0.001 per email) up to 300,000 emails, then $0.65 per 1,000, and $0.55 per 1,000 after 750,000. Emailing 5,000 subscribers weekly (20,000 emails) costs $10 a month; 10,000 subscribers weekly costs $30. The Shopify plan itself (Basic from $39/month, $29 paid yearly) is extra if you don't already have one.
Is Shopify Email free?
Partly. Every store on the Basic, Grow, Advanced or Plus plan gets 10,000 free emails a month, which covers about 2,500 subscribers emailed weekly or 10,000 emailed once a month. But you need an active paid Shopify plan to send to subscribers: on a free trial or the Pause and Build plan you can only send test emails to yourself. So it's free only if you already pay for Shopify and stay under 10,000 emails.
Does Shopify Email have plans?
No separate email plans. Shopify Email (now part of the Shopify Messaging app) is pay-as-you-go: 10,000 free emails a month, then a price per 1,000 emails. Shopify's help article lists it on the Basic, Grow, Advanced and Plus store plans with the same rates; the Starter plan isn't listed. The store plans cost $39, $105 and $399 a month on monthly billing ($29, $79 and $299 paid yearly); Plus starts at $2,300 a month.
How much is Shopify Email marketing per month for my list?
Multiply subscribers by emails per month, subtract 10,000, and pay $1 per 1,000 of the rest. 2,500 subscribers weekly is exactly 10,000 emails, so $0. 25,000 subscribers weekly (100,000 emails) is $90 a month. Automations count too, except abandoned-checkout emails.
Do abandoned cart and automated emails count toward the 10,000?
Marketing automations (welcome, winback, upsell and so on) count toward the free 10,000 a month. Abandoned checkout emails are always free and don't count toward the limit.
Do unused free emails roll over?
No. The 10,000 free emails reset at the start of each calendar month, are shared across all your campaigns, and unused emails don't carry over.
Does Shopify come with an email address? What does email hosting cost?
Shopify Email is for marketing campaigns, not a mailbox. With a Shopify-managed domain you can create unlimited custom addresses (like [email protected]) that forward to a mailbox you already have with another provider, such as Gmail or Outlook; Shopify's help article says new addresses must forward to an email account hosted by a third party. With a domain bought elsewhere, forwarding or hosting comes from that domain provider. Mailbox hosting prices are set by those providers, not Shopify.
How is Shopify Email billed?
Extra email costs are added to your Shopify bill for the previous month as "Marketing emails" (Billing › View details in your admin shows the cost of each email activity). You can set a monthly spending threshold to get an email when combined email, SMS and WhatsApp costs reach an amount you choose. SMS is charged separately from email.
Related guides: Email sending limits by platform (2026) · Klaviyo Free plan limits (2026) · Is Omnisend free? Free plan limits (2026) · Klaviyo to Omnisend migration · Omnisend to Klaviyo migration · Is Omnisend worth it in 2026? Cost vs Mailchimp, Klaviyo and MailerLite, Free limits and when Pro is needed · Is Klaviyo worth it in 2026? Cost vs Mailchimp, Omnisend and MailerLite, Free 250/500 limit and when Email costs more · Mailchimp SMS pricing (2026) · all guides
Comparisons: Klaviyo vs Omnisend · Klaviyo vs Shopify Email · Omnisend vs Shopify Email · Cheapest for 500, 1,000, 2,500, 5,000, 10,000, 25,000 subscribers
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