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Klaviyo plans (2026): Free vs paid Email, the price at every profile tier and what the add-ons cost
Last verified against official pricing pages · published 3 Nov 2026
Prices change often. Each price was checked on the platform's official pricing page on the date shown; plans, promos and taxes vary. Confirm on the official site before you buy. Not financial advice.
Klaviyo has two email plans: Free (up to 250 active profiles and 500 emails a month) and Email, one paid plan whose price depends only on your active profiles: $20/mo for 500, $150 for 10,000 and $1,955 for 150,000. Every paid tier includes 10 sends per profile a month. Everything else (SMS, reviews, social, analytics, helpdesk, AI tools) is a separate monthly plan you add.
Klaviyo price by list size
| Active profiles | Email plan /mo | Email sends included /mo |
|---|---|---|
| 500 | $20 | 5,000 |
| 1,000 | $30 | 10,000 |
| 2,500 | $60 | 25,000 |
| 5,000 | $100 | 50,000 |
| 10,000 | $150 | 100,000 |
| 15,000 | $350 | 150,000 |
| 25,000 | $400 | 250,000 |
| 50,000 | $720 | 500,000 |
| 100,000 | $1,380 | 1,000,000 |
| 150,000 | $1,955 | 1,500,000 |
USD, monthly billing, excluding tax, from the price table behind Klaviyo's pricing page, checked 2026-11-03; it matches our price data (checked 2026-11-03). Above 150,000 profiles Klaviyo quotes through sales. Cheaper options at your size: the calculator.
The 10,000 to 15,000 price jump
Klaviyo's tiers are uneven. The 6,501–10,000 tier is one flat $150, which makes 10,000 profiles the cheapest point per profile below 30,000 ($15 per 1,000). Right after it, every extra 500 profiles adds $25, so 15,000 profiles cost $350, more than double the price of 10,000, while 20,000 cost only $375 and 25,000 $400. In that range the price per 1,000 profiles climbs from $15 to $24.07 at 13,500 profiles. If your list is between 10,000 and 15,000, suppressing inactive profiles before your billing date saves the most here. Klaviyo: managing active profiles
Every paid tier
| Active profiles | USD /mo | Step from previous tier | Email sends /mo | Per 1,000 profiles (top of tier) |
|---|---|---|---|---|
| 251–500 | $20 | — | 5,000 | $40 |
| 501–1,000 | $30 | +$10 | 10,000 | $30 |
| 1,001–1,500 | $45 | +$15 | 15,000 | $30 |
| 1,501–2,500 | $60 | +$15 | 25,000 | $24 |
| 2,501–3,000 | $70 | +$10 | 30,000 | $23.33 |
| 3,001–3,500 | $80 | +$10 | 35,000 | $22.86 |
| 3,501–5,000 | $100 | +$20 | 50,000 | $20 |
| 5,001–5,500 | $110 | +$10 | 55,000 | $20 |
| 5,501–6,000 | $130 | +$20 | 60,000 | $21.67 |
| 6,001–6,500 | $140 | +$10 | 65,000 | $21.54 |
| 6,501–10,000 | $150 | +$10 | 100,000 | $15 |
| 10,001–10,500 | $175 | +$25 | 105,000 | $16.67 |
| 10,501–11,000 | $200 | +$25 | 110,000 | $18.18 |
| 11,001–11,500 | $225 | +$25 | 115,000 | $19.57 |
| 11,501–12,000 | $250 | +$25 | 120,000 | $20.83 |
| 12,001–12,500 | $275 | +$25 | 125,000 | $22 |
| 12,501–13,000 | $300 | +$25 | 130,000 | $23.08 |
| 13,001–13,500 | $325 | +$25 | 135,000 | $24.07 |
| 13,501–15,000 | $350 | +$25 | 150,000 | $23.33 |
| 15,001–20,000 | $375 | +$25 | 200,000 | $18.75 |
| 20,001–25,000 | $400 | +$25 | 250,000 | $16 |
| 25,001–26,000 | $425 | +$25 | 260,000 | $16.35 |
| 26,001–27,000 | $450 | +$25 | 270,000 | $16.67 |
| 27,001–28,000 | $475 | +$25 | 280,000 | $16.96 |
| 28,001–30,000 | $500 | +$25 | 300,000 | $16.67 |
| 30,001–35,000 | $550 | +$50 | 350,000 | $15.71 |
| 35,001–40,000 | $600 | +$50 | 400,000 | $15 |
| 40,001–45,000 | $650 | +$50 | 450,000 | $14.44 |
| 45,001–50,000 | $720 | +$70 | 500,000 | $14.40 |
| 50,001–55,000 | $790 | +$70 | 550,000 | $14.36 |
| 55,001–60,000 | $860 | +$70 | 600,000 | $14.33 |
| 60,001–65,000 | $930 | +$70 | 650,000 | $14.31 |
| 65,001–70,000 | $1,000 | +$70 | 700,000 | $14.29 |
| 70,001–75,000 | $1,070 | +$70 | 750,000 | $14.27 |
| 75,001–80,000 | $1,140 | +$70 | 800,000 | $14.25 |
| 80,001–85,000 | $1,205 | +$65 | 850,000 | $14.18 |
| 85,001–90,000 | $1,265 | +$60 | 900,000 | $14.06 |
| 90,001–95,000 | $1,325 | +$60 | 950,000 | $13.95 |
| 95,001–100,000 | $1,380 | +$55 | 1,000,000 | $13.80 |
| 100,001–105,000 | $1,440 | +$60 | 1,050,000 | $13.71 |
| 105,001–110,000 | $1,495 | +$55 | 1,100,000 | $13.59 |
| 110,001–115,000 | $1,555 | +$60 | 1,150,000 | $13.52 |
| 115,001–120,000 | $1,610 | +$55 | 1,200,000 | $13.42 |
| 120,001–125,000 | $1,670 | +$60 | 1,250,000 | $13.36 |
| 125,001–130,000 | $1,725 | +$55 | 1,300,000 | $13.27 |
| 130,001–135,000 | $1,785 | +$60 | 1,350,000 | $13.22 |
| 135,001–140,000 | $1,840 | +$55 | 1,400,000 | $13.14 |
| 140,001–145,000 | $1,900 | +$60 | 1,450,000 | $13.10 |
| 145,001–150,000 | $1,955 | +$55 | 1,500,000 | $13.03 |
Same source, checked 2026-11-03. The per-1,000 column is our calculation: tier price divided by its top profile count. On 2026-11-03 the pricing page showed a "$19 off" badge on the 500-profile tier ($1 instead of $20) without saying how long it lasts; the table uses the list price.
Free vs paid Email
| Feature | Free | Paid Email |
|---|---|---|
| Active profiles | Up to 250 | 251 to 150,000 (above: talk to sales) |
| Email sends | 500 a month | 10 per profile in your tier, a month |
| Klaviyo logo in emails | Yes | Removed |
| Klaviyo branding on pop-up and flyout forms | Yes | Removed |
| Generative AI for segments, content, flows and images | — | Yes |
| Predictive analytics | — | Yes |
| Email support | First 60 days only | Email and chat |
| Custom hosted subscribe and preference pages | — | Yes, after account verification |
| Mobile messaging (SMS, MMS, WhatsApp) | $5 of usage a month | Separate paid plan |
| Composer (AI assistant) | $5 of usage a month | Separate paid plan |
| Included on both | Flows, real-time segments, web forms, templates, product recommendations, reports, 350+ integrations, peer benchmarks, social auto-replies, mobile app marketing | |
Source: the comparison table on Klaviyo's pricing page and Understanding how free and paid plans differ, checked 2026-11-03. Paying for any Klaviyo product makes you a paid user for support, but only a paid email plan removes the logo from emails. More on Free: Klaviyo Free plan limits.
What the add-ons cost
Each of these is its own monthly plan on top of the email plan, shown here as Klaviyo's pricing calculator prices them.
| Add-on | Price (USD) | How it's billed |
|---|---|---|
| Mobile messaging (SMS, MMS, WhatsApp) | Monthly plan you size to your expected spend; Free includes $5 of usage a month | Klaviyo SMS pricing |
| Reviews | Free up to 50 orders a month, then from $25/mo (250 orders) | Priced by monthly orders |
| Social marketing | $50/mo up to 10,000 profiles, $125/mo up to 25,000 profiles, $200/mo up to 50,000 profiles, $300/mo up to 150,000 profiles | Priced by active profiles |
| Marketing Analytics | From $100/mo up to 10,000 profiles; $216 at 50,000, $587 at 150,000 | Priced by active profiles, auto-adjusts each cycle |
| Customer Hub | $21/mo at 10,001–10,500 profiles up to $235 at 150,000 | The calculator starts at 10,001 profiles |
| Helpdesk | From $10/mo for 50 tickets | Minimum spend, then overage fees |
| Customer Agent (AI support) | From $50/mo for 75 conversations | Minimum spend, then overage fees |
| Composer (AI assistant) | Free includes $5 of usage a month; paid plans in your billing page | Unused capacity expires each month |
| Advanced KDP (data platform) | From $500/mo (100,000 total profiles) | Counts suppressed profiles too |
From the calculator tables on Klaviyo's pricing page and How Klaviyo billing works, checked 2026-11-03. Marketing Analytics, Customer Hub and Advanced KDP upgrades are prorated; other upgrades charge the difference for the current cycle.
How Klaviyo billing works
- Monthly only: every Klaviyo plan renews monthly, billed in advance on the date you first paid (Free renews on the 1st). Changing plans never moves your billing date.
- Profile limit: going over doesn't stop sending on a paid plan; Klaviyo moves you to a tier that covers your active profiles at the next cycle. On Free you can't send until you're back under 250.
- Send limit: you choose flexible overages (pay for the extra at your plan's unit rate), upgrade, or stop sending until the next cycle. On Free, flow emails can be skipped once you hit 500. Free vs paid
- Who counts: any emailable profile, opted-in or not, including checkout emails from your store integration. Suppressed profiles don't count. Active profiles
- Downgrades: the lower tier must cover your active profiles; it starts next cycle, with no refund for the rest of the current one. Auto-downgrade exists only with flexible sending. Billing
Which plan should you pick?
- Free to try Klaviyo with a small store list: under 250 profiles and about 2 emails per profile a month. Logo stays and support stops after 60 days.
- Email once you pass 250 profiles or want the logo gone and AI and predictive features. Your tier follows your active profiles, so keep your list clean.
- A cheaper tool if you mainly send a newsletter rather than store automations: at 10,000 subscribers several platforms cost far less. Compare in Klaviyo alternatives or Klaviyo vs Omnisend vs Mailchimp.
Related: Klaviyo pricing · Klaviyo Free plan · Klaviyo SMS pricing · Klaviyo vs Mailchimp · Mailchimp to Klaviyo · Mailchimp plans · Brevo plans · MailerLite plans
Sources (checked 2026-11-03): Klaviyo pricing page, free vs paid plans, how billing works, active profiles.
FAQ
What are the Klaviyo plans?
Two email plans: Free ($0, up to 250 active profiles and 500 email sends a month) and Email, a paid plan priced by active profiles from $20 a month (500 profiles) to $1,955 a month (150,000 profiles); above that you talk to sales. SMS, reviews, social, analytics, helpdesk and the AI tools are separate monthly plans you add on top.
How much is Klaviyo per month?
Monthly, in USD: $20 for up to 500 active profiles, $30 for 1,000, $100 for 5,000, $150 for 10,000, $350 for 15,000, $400 for 25,000, $720 for 50,000 and $1,380 for 100,000. Each tier includes 10 email sends per profile a month. Klaviyo bills monthly only; there's no yearly discount on its public pricing.
What counts as an active profile?
Any profile Klaviyo can email, whether or not it opted in to marketing: subscribers plus shoppers who left their email at checkout. Profiles suppressed from email (unsubscribed, bounced, or suppressed by you) don't count, and a phone number alone doesn't count.
What happens if I go over my Klaviyo plan limits?
Profiles: you can keep sending, and Klaviyo moves you to a plan that covers your active profiles at the next billing cycle (on Free you can't send until you're back under 250). Email sends: you choose in billing preferences between flexible overages (extra capacity at your plan's unit rate), upgrading, or stopping sends until the next cycle.
Does Klaviyo downgrade automatically when my list shrinks?
Not by default. Suppressing profiles lowers your active count but not your bill until you pick a lower tier yourself, or turn on auto-downgrade (available when you use flexible sending). Downgrades take effect at the next billing cycle and mid-cycle downgrades aren't refunded.
What do I lose on the Klaviyo Free plan?
The Klaviyo logo stays in your emails and on pop-up forms, there's no generative AI or predictive analytics, email support ends 60 days after signup and there's no chat support. Flows, segments, forms and reports are included. Paying for SMS only does not remove the email logo. Details: Klaviyo Free plan.
Is there a Klaviyo discount right now?
On 2026-11-03 Klaviyo's pricing page showed a "$19 off" badge on the 500-profile tier, so $1 instead of $20. The page doesn't say how long it applies, so budget on the $20 list price.
Is Klaviyo SMS included in the email plan?
No. Free accounts get $5 of mobile messaging a month; beyond that SMS, MMS and WhatsApp are a separate monthly plan. Prices per country are in our Klaviyo SMS pricing guide.
Related guides: Klaviyo Free plan limits (2026) · Klaviyo SMS pricing (2026) · Klaviyo vs Omnisend vs Mailchimp (2026) · Is Omnisend free? Free plan limits (2026) · Mailchimp to Klaviyo migration · Mailchimp SMS pricing (2026) · Brevo SMS pricing (2026) · Brevo WhatsApp pricing (2026) · all guides
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